BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 22, 2021
Strava opening new office in Dublin
The leading social platform for athletes and the largest sports community in the world reports that it now has over 88 million athletes. The brand’s international expansion comes at a high-momentum moment for Strava as its global community continues to grow rapidly, adding 2 million athletes every month. In addition...
July 22, 2021
Ultra-Trail Harricana du Canada™ and The North Face extend their partnership for three years
La Malbaie – The Ultra-Trail Harricana du Canada™ is proud to announce that The North Face Canada has confirmed its partnership as the presenter of the event for the next three years (2021-2022-2023). The company, which specializes in sports clothing and accessories, mainly oriented towards mountain activities and trail running,...
July 22, 2021
Outside Announces New Hire, Senior Content Producer for Nutrition and Cooking, Biju Thomas
Boulder, Colorado — July 22, 2021 — Outside, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, announced Biju Thomas, chef, entrepreneur, cyclist, and food industry pro, has joined the Outside, Inc. team as Senior Content Producer for Nutrition and Cooking. Thomas will have a...
July 21, 2021
Thule revenue jumps 58% in Q2
Despite having trouble meeting increased demand, Thule reported net sales of SEK 3,229 million ($371 million) for the quarter, compared to SEK 2,043 million in Q2 2020. When adjusted for exchange rate fluctuations, sales jumped 68.5% compared to the same time last year. BRAIN
July 21, 2021
Altra Founder, Brian Beckstead, Discusses All Things Running
Altra was founded in 2011 when two high school trail running friends, who didn’t like their shoes, found a toaster oven and started heating up and “zero-dropping” their shoes. Ten years later, after two buy-outs, most recently by VF Corp. and a cadre of world champion trail runners and Olympians...
July 21, 2021
Alchemy Launches New Website to Enhance Direct-to-Rider Experience
DENVER, CO, July 21, 2021 -- Alchemy Bikes, known for their patented Sine Suspension and customizable carbon and titanium frames, has launched a new website this summer. The newly designed platform enhances the direct-to-rider experience, making it more convenient and accessible for riders to be paired with the model that...
July 20, 2021
Gwen Jorgensen is Leaving Bowerman Track Club
After four years at the Nike-sponsored club, the 2016 Olympic gold medalist in triathlon is making some big changes. Women's Running
July 20, 2021
Does CrossFit Have a Future?
After the pandemic and accusations of racism almost destroyed the gym brand, a new owner tries to bring it back. The New Yorker
July 20, 2021
Believe in the Run Opens New Headquarters, Launch Party Sponsored By ASICS and Super Coffee
BALTIMORE, Md. – Believe in the Run, a media company centered on run and run culture, held its headquarters launch party on July 10, celebrating the opening of its new Baltimore location. The event was attended by nearly 300 runners and featured shoe demos and giveaways from event sponsor ASICS,...
July 20, 2021
Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland
LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...