BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
August 3, 2021
Renowned Sea Otter Classic Joins Life Time Family of Premier Athletic Events
CHANHASSEN, Minn., Aug 3, 2021 – The Sea Otter Classic, North America’s largest consumer cycling event set in beautiful Monterey, Calif. joins Life Time’s robust line-up of renowned athletic events. The acquisition leaves in place the Sea Otter Classic leadership team and Event Co-Founder and Director Frank Yohannan, and blends...
August 3, 2021
Blistering Pace Race Management Welcomes Christy Slye as Director of Experience
NAPA, CALIFORNIA—Blistering Pace Race Management is thrilled to announce that Christy Slye has joined their growing staff as Director of Experience, bringing 30 years of relationship and sales management to the table. Christy’s tenure in the running industry began 12 years ago as the Vice President of Sales at Oiselle,...
August 3, 2021
Professional Triathletes Organisation and Matta Launch Global Campaign That Aims to Disrupt, Educate and Entertain Ahead of Inaugural Collins Cup
LONDON: The Professional Triathletes Organisation (PTO) and award-winning London-based creative agency, MATTA have today launched their global event marketing campaign for the eagerly-awaited inaugural Collins Cup, which takes place in Šamorín, Slovakia on 28th August 2021. MATTA, who were appointed by the PTO in April to deliver the campaign for...
August 1, 2021
Facebook’s Oculus Move Taps Into Apple Health
Apple and Facebook have the potential to collaborate on something truly special – a gamified universe centered around health. A potential integration between Oculus Move and Apple Health has big implications, as the future of tech appears to be rooted, at least partially, in health and fitness. Front Office Sports
July 31, 2021
This Is How Safe It Is to Go to the Gym Right Now
As COVID-19 cases begin to rise again in all 50 states and the CDC is now recommending even vaccinated individuals wear masks indoors in certain cases, is it safe is it to go to the gym right now, if you should go at all? Men’s Health asked doctors, infectious disease...
July 31, 2021
IOC acknowledge current transgender guidelines out of date with new framework to be revealed
International Olympic Committee (IOC) medical and scientific director Richard Budgett has acknowledged current guidelines around transgender athletes are no longer fit for purpose, with the organisation set to publish an updated framework to guide International Federations in devising their own rules. Inside The Games
July 30, 2021
How Deckers Is Stealing More Running Market Share as It Aims to Turn Hoka One One Into a Billion-Dollar Brand
Hoka One One once again presented standout results in Deckers’ Thursday Q1 earnings report. The parent company of the Ugg, Hoka One One, Teva, and Sanuk brands, reported a revenue increase of 78.2% to $504.7 million for Q1 of fiscal year 2022. With Hoka’s overall revenue increasing 95% to $213.1 million, the fast-growing...
July 30, 2021
Sky New Zealand Partners with Professional Triathletes Organisation for Live Collins Cup Coverage
The Professional Triathletes Organisation (PTO) and Sky New Zealand have agreed a partnership, arranged by IMG, that will see The Collins Cup screened live and on-demand across multiple platforms in New Zealand. The Collins Cup is the PTO’s inaugural flagship event taking place on 28th August in Šamorín, near Bratislava,...
July 30, 2021
Industry-Leading Miami-Based Technology Company haku Moves To Larger Office Space To Keep Up With Employee Growth
Founded in 2013, event technology company haku is the endurance market industry leader known for constant innovation and staying ahead of what’s next in order to take their partners’ events to new levels. While providing an all-in-one platform for endurance organizations, such as the Chicago Marathon, Houston Marathon, Marine Corps...
July 30, 2021
Foxtel Group Partners with Professional Triathletes Organisation for Live Collins Cup Coverage
The Professional Triathletes Organisation (PTO) and the Foxtel Group have agreed a partnership, arranged by IMG, that will see The Collins Cup screened live across Australia on Foxtel and Kayo Sports. The Collins Cup is the PTO’s inaugural flagship event taking place on 28th August in Šamorín, near Bratislava, Slovakia...