BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

January 22, 2025
Shimano Extends Sponsorship of U23 Entries to Gran Fondo National Series Cycling Events
(Gettysburg, PA – January 22, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that Shimano has extended their sponsorship that encourages riders under 23 years of age (U23) to register for Gran Fondo National Series events at 50% off. This sponsorship bolsters the long-term partnership between the Series...
January 22, 2025
MarathonFoto and Running USA Extend Partnership Through 2029
/ENDURANCE SPORTSWIRE/ - MarathonFoto, the premier provider of professional race photography, has announced the extension of its longstanding partnership with Running USA, the leading trade organization dedicated to the running event industry. The renewed agreement solidifies MarathonFoto as a sponsor of Running USA through 2029, furthering a valuable collaboration that...

January 22, 2025
Big Sur Marathon Foundation Announces New Executive Director
January 22, 2025) /ENDURANCE SPORTSWIRE/ - The non-profit Big Sur Marathon Foundation (BSMF) is thrilled to announce Jennifer Edwards as its new Executive Director. Most recently, Edwards has served as Executive Director for Falmouth Road Race, Inc., located in the seaside town of Falmouth, Massachusetts. Edwards will manage the Foundations...

January 21, 2025
ROUVY and IRONMAN Announce Multi-Year Partnership Which Will See Enhances Virtual Cycling Experience For Triathletes
TAMPA, Fla. / PRAGUE, Czech Republic (Jan. 21, 2025) /ENDURANCE SPORTSWIRE/ – IRONMAN, the global leader in long-distance triathlon, and ROUVY, the indoor cycling app that brings the world’s most iconic routes to life using real video routes filmed on location, have today announced a multi-year partnership, which will see...

January 21, 2025
Louisiana Marathon Sees Major Growth As Nearly 7,000 Runners Tour The Capital City
BATON ROUGE, La. /ENDURANCE SPORTSWIRE/ - The Louisiana Marathon took place Jan. 18 and 19, and welcomed nearly 7,000 runners to the capital of the Bayou State. The acclaimed event, produced by FRESHJUNKIE Racing, has become the signature full marathon event in the state. The two-day, multi-distance race experience featured...
January 20, 2025
Amazon cuts jobs in its Fashion and Fitness group, according to internal messages
Amazon is cutting jobs in its Fashion and Fitness group, according to internal messages seen by Business Insider. One of the internal messages, posted on an internal Amazon Slack channel, said San Diego employees in this group, known as F2, were let go recently. Business Insider

January 20, 2025
4iiii Expands Dual-Sided Power Meter Factory Install Program into Benelux, UK and Germany
COCHRANE, ALBERTA, January 20, 2025 /ENDURANCE SPORTSWIRE/ - 4iiii Innovations Inc., a global leader in cycling performance technology, is thrilled to announce the expansion of its Factory Install Program to Benelux, the UK, and Germany. Cyclists in these regions can now have a 4iiii dual-sided PRECISION 3+ PRO Powermeter locally...
January 17, 2025
Hilton & Peloton Bring Fitness to Your Hotel Room
Peloton and Hilton have strengthened their partnership and wellness tourism ambitions with a new in-room experience that allows hotel guests to access Peloton’s on-demand fitness content on their TVs. Athletech News

January 17, 2025
2004 U.S. Olympian Andy Potts to Lead USA Triathlon’s Paratriathlon Resident Team
COLORADO SPRINGS, Colo. (January 17, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon today announced 2004 U.S. Olympian and Tokyo 2020 Paralympic guide Andy Potts as the new coach of the Paratriathlon Resident Team. The Paratriathlon Resident Team trains in a daily high performance environment at the Colorado Springs Olympic & Paralympic...
January 16, 2025
The Richest Pro Triathletes of 2024
With a nearly 30% increase in prize money for pro triathletes in 2024, Triathlete crunches the numbers to see who took home the big share of the $16 million USD up for grabs. Triathlete