BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
August 13, 2021
Asics North America Sales Surge In Second Quarter
Asics’ performance run category grew by 51.8 percent in the United States year-over-year for the region buoyed by the success of the Gel-Kayano and Gel-Nimbus. SGBMedia
August 13, 2021
Kane Footwear and Equinox Partner to Promote Athlete Recovery
Westport, CT (August 13, 2021) — Kane Footwear, an emerging leader in sustainable, active recovery footwear, is excited to announce a new partnership with luxury lifestyle leader Equinox. The venture will expand Kane’s reach to offer the Revive recovery slip-on in The Shop at Equinox, accessible online and at select...
August 13, 2021
Council for Responsible Sport to assist leading sports organizations in their quest for a more sustainable future – Will offer formal certification to recognize positive actions and more responsible approaches to the business of sport
Portland, OR August 13, 2021 –– After thirteen years of certifying hundreds of individual sporting events around the world, the Council for Responsible Sport (Council) now announces the release of the Responsible Sport Standard for Organizations, enabling the voluntary pursuit by multi-event sport organizations to assess their activities against exacting...
August 12, 2021
Authentic Brands to Acquire Reebok for $2.5B
ABG reportedly made an offer in May to acquire Reebok for $1 billion but withdrew its bid two months later due to adidas’ demands that ABG operate the brand as a standalone business. Now, ABG will pay more than double its initial bid for the footwear and clothing company. FOS
August 11, 2021
New Balance sues Michael Kors over letter ‘N’ shoe design
Running shoe maker New Balance Athletics sued luxury brand Michael Kors in Boston federal court on Wednesday, alleging two pairs of its shoes use a letter "N" in their designs that infringes New Balance's trademarks. Reuters
August 11, 2021
UltrAspire Reports 54% Growth in the First Half of 2021
UltrAspire, a leader in hydration and waist lighting has rooted its foundation in the athletes in which they serve. Standing firm in the core value, Inspired by Athletes, UltrAspire works directly with them to introduce new concepts and innovations that are viable, practical, and functional. This process of transparency and...
August 10, 2021
NBC’s Lowest Olympic Ratings Ever
The network saw its lowest ratings ever for the Summer Games since acquiring broadcasting rights in 1988, bringing in an average of 15.5 million prime-time viewers — a 42% decrease from the 26.7 million viewers during the 2016 Rio Games, and an even bigger fall from the 31.1 million who watched the...
August 10, 2021
Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America
VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...
August 10, 2021
Pho3nix Launches Futures Program
The Pho3nix Foundation today has launched Pho3nix Future, a mentoring and educational program supporting the sports careers and long-term development of young athletes. The main goal of Pho3nix Future is to equip young athletes with the skills, knowledge, and personal development needed to flourish in a professional sports career and...
August 10, 2021
Marathon-Photos now LIVE in UK
August 10, 2021. World-leading endurance photography company Marathon-Photos.com has forged ahead with LIVE photography since introducing its new service and website in April. This weekend, MarathonPhotos.Live officially launched in the UK. Athletes in London Triathlon – and their supporters – could see their photos online within seconds of passing a camera...