BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
August 23, 2021
World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER
BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...
August 19, 2021
Bay Area retail powerhouse Mike’s Bikes sold to Pon Group, the owner of Santa Cruz and Cervelo
Mike's Bikes, the 12-store Northern California chain, has been purchased by Pon, the Dutch parent of Santa Cruz, Cervelo, Gazelle, Focus, Urban Arrow, and other bike, mobility, and auto brands. Pon also acquired Public Bikes, a city bike brand that Mike's bought in 2017. BRAIN
August 19, 2021
The IRONMAN Group Acquires Premier Cycling Brand and Series Haute Route
LAUSANNE, Switzerland / TAMPA, Fla. (August 19, 2021) – The IRONMAN Group is pleased to announce today the acquisition of premier multi-day cycling event series Haute Route®, as well as the Gravel Epic®, a soon-to-launch multi-day gravel race event series. With the acquisition of these two brands and series, the...
August 19, 2021
Super League Triathlon Announces Major Expansion
Super League Triathlon (SLT) has today announced the launch of SLT Teams - a major expansion that will build a team franchise concept from the ground up adding new racing dynamics, and handing power to athletes, fans and stakeholders to help shape the future of the sport. After four years...
August 19, 2021
Gnarly Nutrition Releases New Video Series
SALT LAKE CITY, UT -- Gnarly Nutrition is excited to share “Fuel for Life,” the first brand video series from the sports nutrition company. The “Fuel for Life” series consists of 5-7 minute videos that explore personal contemplations and individual motivations of four endurance athletes. By pulling back the curtain...
August 18, 2021
Lululemon Partners with Genomatica to Bring Bio-Nylon to Products
This represents lululemon’s first-ever equity investment in a sustainable materials company. The two companies will create a lower-impact, plant-based nylon to replace conventional nylon currently used to make lululemon products. SES lululemon athletica inc. (NASDAQ:LULU) today announced a multi-year collaboration with sustainable materials leader Genomatica to bring renewably-sourced, bio-based materials into lululemon’s products....
August 18, 2021
Enrollment for Zwift Academy Road Training Program Opens Today
Zwift, the online global fitness platform, has today announced the return of Zwift Academy. Zwift Academy community training program, perhaps best known for its talent ID program that has helped nine riders graduate to professional cycling teams, is also Zwift’s biggest and most inclusive training program. With enrollment open from...
August 18, 2021
Events.com Announces Integration with USA Triathlon to Deliver Seamless, Mobile and Automated Event Registration for Athletes
La Jolla, CA (August 18, 2021) - Events.com, a mobile-first event management and registration platform, announced today its integration with USA Triathlon (USAT) to deliver seamless event registration and management for athletes across events nationwide. Events.com’s innovative technology allows athletes to register for USAT-sanctioned events quickly and easily, with instant...
August 18, 2021
BibRave Rallies Industry Thought Leaders for Change at the 2021 Race Management Program Summit
Portland, OR - BibRave, the leading-edge endurance and fitness marketing agency, recently partnered with Chicago Event Management (CEM) to facilitate think tank-style workshops for top industry voices from across the country at Race Management Program (RMP), which took place in Chicago, IL on August 4, 2021. BibRave organized and led...
August 18, 2021
The IRONMAN Group Welcomes Ajay Singh as New Chief Financial Officer
TAMPA, Fla. (August 18, 2021) – The IRONMAN Group is pleased to announce the addition of Ajay Singh as the company’s new Chief Financial Officer (CFO). Singh joins The IRONMAN Group from News Corp and has over 20 years of financial and management experience, including 10 years at an executive...