BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 25, 2021
Compass Diversified-Backed Marucci Sports Announces Acquisition of Lizard Skins
BATON ROUGE, La. – October 25, 2021 /ENDURANCE SPORTSWIRE/ - Marucci Sports, LLC (“Marucci”), a subsidiary of Compass Diversified (NYSE: CODI) and a leading designer and manufacturer of baseball and softball equipment and apparel, today announced it has acquired Lizard Skins LLC (“Lizard Skins”), a designer and seller of branded grip...
October 25, 2021
Stages Cycling Launches New Website
(Boulder, CO – 25 October, 2021) /ENDURANCE SPORTSWIRE/ - StagesⓇ Cycling, a leading cycling technology company, invites visitors to explore its newly redesigned website: stagescycling.com. The new stagescycling.com merges two previous sites for Stages Indoor Cycling and Stages Cycling, presenting one cohesive website with all Stages’ cycling technology and products...
October 25, 2021
David Lipscomb Joins USA Cycling as DEI and Organizational Development Consultant
Oct. 25, 2021 (COLORADO SPRINGS, CO) /ENDURANCE SPORTSWIRE/ - USA Cycling announces that David Lipscomb, CEO & Head Coach at CIS Training Systems LLC, will initially serve a one-year term as the organization’s DEI and Organizational Development Consultant. Lipscomb has spent over 25 years at the highest levels of cycling...
October 25, 2021
UTMB® World Series welcomes HOKA® as Premier level Footwear and Apparel Partner
(GOLETA, Calif. And Chamonix, France), October 25, 2021 /ENDURANCE SPORTSWIRE/ - Emboldened by shared origins in the French Alps, UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), have announced a multi-year partnership. Driven by the same pioneering spirit that propelled HOKA’s founders down Mont-Blanc in category-defining...
October 24, 2021
Italy have bikes stolen at UCI Track Cycling World Championships
A total of 20 bikes belonging to Italy’s cycling team and valued at several hundred thousand euros have been stolen during the International Cycling Union Track Cycling World Championships in French city Roubaix. Thieves stole 15 track bikes and five others on Friday evening (October 22) from a hotel in...
October 22, 2021
Shimano warns that ‘clearance’ web store is fake
Shimano says a website that appears to be offering clearance Shimano bike and fishing gearing is not legitimate. The company said consumers should beware of shimano-clearance (dot) store. BRAIN
October 22, 2021
Paris To Become 100% Cycling City Within Four Years, Reveals New Plan
Paris is to increase the number of protected cycleways in the city as well as boost bicycle parking spaces, reveals the 2021-2026 cycling plan published October 21 and billed as Plan Velo: Act 2. The desire is to make the French capital—not that long ago a city that was toxic...
October 22, 2021
Austin Marathon Creates Opportunity for Local Businesses to Sponsor Aid Stations
AUSTIN, Texas, October 22, 2021 - /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon presented by Under Armour invites local businesses to sponsor aid stations and join the 30th-anniversary festivities. This newly created opportunity costs nothing and includes local establishments and national businesses with an Austin presence. Operating one of...
October 21, 2021
The IRONMAN Group Adds Indoor Cycling App Fulgaz Expanding and Enhancing Connected Fitness Offerings
TAMPA, Fla. / MELBOURNE, Australia (October 21, 2021) /ENDURANCE SPORTSWIRE/ - The IRONMAN Group is excited to announce the acquisition of indoor virtual cycling app, FulGaz™, marking the company’s first major step towards delivering enhanced services to athletes throughout their entire athletic journey. Following the success of the IRONMAN® Virtual Racing™...
October 21, 2021
How Hoka One One Digitized Its Product-to-Market Process
Before the pandemic, Hoka traveled to other countries to bring together global teams of designers, developers, product managers, merchandisers, marketers and salespeople to review prototypes, finalize a go-to-market strategy, and ultimately celebrate a launch. All that changed when Hoka took its major milestone meetings virtual and was able to offer...