BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 13, 2021
USA Cycling Announces Partnership with Momentous
COLORADO SPRINGS, Colo – USA Cycling is proud to announce their partnership with Momentous, and their cutting-edge performance product PR Lotion. Momentous is a performance nutrition company dedicated to creating products that support the relentless pursuit of progress in human health and performance. The company has a core consumer base...
October 13, 2021
SoftBank Invests $400M In Vuori Activewear
The investment marks one of the largest ever in a private apparel company and allows the California-based company to expand its reach to markets outside the U.S. Vuori has thrived as an online retailer — its nine brick-and-mortar locations account for roughly 10% of total sales. With SoftBank’s investment, Vuori plans to...
October 13, 2021
Pear Sports Acquires Aaptiv
Pear Sports announced the acquisition of Aaptiv, the workout app. Aligned with the acquisition, Life Fitness has added to its equity investment in Pear and will distribute Aaptiv through its sales and marketing partnership. Aaptiv, with “13 million downloads and more than 36 million classes taken,” is expected to complement...
October 12, 2021
Mary Cain suing former coach Alberto Salazar, Nike
On Monday, The Oregonian reported that former Nike Oregon Project athlete, Mary Cain, has reportedly filed a $20 million lawsuit against Nike and her former coach, Alberto Salazar, over alleged abuse. Cain is accusing Salazar of publicly shaming her over her weight, leading her to depression, an eating disorder and self-harm....
October 12, 2021
Wattbike Targets ‘Real Athletes’ with an Authentic Slice of Life In The Saddle
The ‘For Real Athletes’ campaign, which launches today with a TV spot created by MATTA and produced by Spindle, introduces us to a world of determined everyday and professional athletes, finding unique ways to integrate Wattbikes into their lives and routines to achieve their fitness goals. The TV and VoD...
October 11, 2021
Nike, Adidas Face Supply Chain Threats
The world’s biggest athletic shoe manufacturer — which works with Nike and adidas — is facing massive labor shortages in Vietnam related to the pandemic. Around 40,000 workers did not return to a Ho Chi Minh City facility owned by Taiwanese company Pou Chen Corp. when it reopened on Wednesday. The facility...
October 11, 2021
Dorel Sports bought by Pon Holdings in $810 million deal
Dorel Industries has offloaded its Dorel Sports division in an $810 million cash deal with Pon Holdings. Marking a coming together of two goliaths in the bike business, the joining of portfolios is yet to be detailed in full, but would more than likely merge the likes of Cannondale, GT,...
October 10, 2021
Marion Rousse appointed race director of Tour de France Femmes
Race organizers ASO confirmed Sunday that the French former rider and current television analyst Marion Rousse will head up the organization of next summer’s inaugural Tour de France Femmes avec Zwift. The women’s Tour de France will return July 24-31 after various previous incarnations of the race came to a...
October 8, 2021
Asics Ventures Invests In Bisu
Asics Corp. announced that its investment subsidiary, Asics Ventures Corporation, has invested in Bisu, Inc., a startup developing “Bisu Body Coach,” a home health lab. Bisu Body Coach is currently in beta and will launch with a nutrition test, consisting of a disposable microfluidic test stick, a reader to use...
October 8, 2021
GiveSignup | RunSignup Q3 Trends Data Show a Persistent Hybrid Model, Some Reversion to Demographic Norms
Moorestown, NJ – GiveSignup | RunSignup, the leading technology provider for endurance and fundraising events, released preliminary registration data through Q3 of 2021 to provide key metrics on the recovery of the events industry. The data shows continued recovery and consistent success of in-person events, as well as a lingering...