BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 16, 2021
Don’t look back, Peloton—Apple might be gaining on you
Apple’s Fitness+ is taking on a decided Peloton vibe. But rather than readying itself to make its own exercise equipment, Apple is after something bigger. Fast Company
September 16, 2021
TrainerRoad Announces Adaptive Training Open Beta and Free Trial, Providing Cyclists Early Access to the Future of AI-Powered Training
RENO, Nevada (September 16, 2021) – TrainerRoad, cycling’s most complete & effective training system and the market leader in making athletes faster, is excited to announce the open beta availability of their new Adaptive Training system, offering personalized training powered by advanced machine learning for every cyclist. TrainerRoad now offers...
September 16, 2021
Outside TV Expands Reach Joining YouTube TV’s Sports Plus Add-on Package Offering
BOULDER, Colo., September 16, 2021 – Outside Inc.––the world's leading creator of active lifestyle content, services, events, and experiences––today announced its television service, Outside TV, is now available on YouTube TV as part of its optional sports add-on package offering: YouTube TV Sports Plus. Outside TV joins the likes of...
September 16, 2021
Running legend and global health and wellness advocate Meb Keflezighi joins Kilter Board of Advisors to connect active lifestyles with important causes
MADISON, WI (September 16, 2021) -- Meb Keflezighi, the only athlete ever to win the Boston and New York City Marathons and an Olympic marathon medal, will join the Kilter Board of Advisors, it was announced today by Seth Braddock, Kilter Founder & CEO. The newly created Kilter Board of...
September 16, 2021
L39ION of Los Angeles and the City Of Sacramento Announce The Inaugural Downtown Cycling Event – Into The Lion’s Den Powered By SRAM
SACRAMENTO (September 16, 2021) – The fastest criterium cyclists in the U.S. will come together in downtown Sacramento to compete for a $100,000 prize purse at the inaugural Into the Lion’s Den powered by SRAM race and cycling festival on Saturday, October 30, 2021. Cycling fans will enjoy an exciting...
September 15, 2021
HOKA ONE ONE® Introduces the Next Iteration of Popular Bondi Line—The All-New Bondi X
GOLETA, Calif.), September 15, 2021 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), will release the brand-new Bondi X at HOKA.com and retailers nationwide on October 1, 2021. The Bondi X is designed to provide an even more efficient, propulsive ride to the original max-cushion road shoe....
September 15, 2021
On Running Shoemaker’s IPO Beats Target to Raise $746 Million
The maker of On Running performance shoes priced its U.S. initial public offering above a marketed range to raise $746 million. On Holding AG and some of its investors sold 31.1 million shares for $24 each on Tuesday, according to a statement confirming an earlier report by Bloomberg News. The company had...
September 15, 2021
2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission expected to create Total Economic Impact of more than 15 million dollars as Elite Competitors take in The Best Of Southwestern Utah
GEORGE, Utah / TAMPA, Fla. (Sept. 15, 2021) – What arguably may be the most anticipated IRONMAN® 70.3® World Championship in history, the pinnacle event in IRONMAN 70.3 racing returns following a COVID-19 induced hiatus. The Southwestern community of St. George, Utah, United States plays host to more than 3,000 athletes...
September 15, 2021
BikeFlights Celebrates One Million Served
PORTLAND, OR (September 15, 2021) - BikeFlights.com, a bicycle shipping service and bike box supplier, is celebrating a major milestone: one million served. “We’re grateful for the opportunity to have helped ship so many bikes, wheels and gear for our customers over the past 12+ years,” said William Alcorn, President...
September 14, 2021
Fitbit, Apple fitness tracker data exposed on unprotected database
A database that was not password protected exposed more than 61 million records containing data from fitness trackers and wearables, according to a breach report by WebsitePlanet and security researcher Jeremiah Fowler. His team found many of the exposed records contained information like first and last name, display name, birthdate, weight, height, gender and geolocation...