BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
December 1, 2021
ShowcasedTris4Health acquires 2 acclaimed Michigan races
Grass Lake, MI – December 1, 2021 /ENDURANCE SPORTSWIRE/ - Grand Rapids based endurance race company, Tris4Health, has acquired Ugly Dog Triathlon and Waterloo G&G Gravel Road Race from Epic Races. This acquisition adds another premier event to Tris4Health’s growing portfolio of endurance events which includes Grand Rapids Triathlon, Michigan Titanium...
December 1, 2021
Oakland Run Co. and Let’s Do This Announce Partnership to Grow Bay Area Endurance Sports Experiences
OAKLAND, Calif. (December 1, 2021) /ENDURANCE SPORTSWIRE/ - Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., is joining forces with Let’s Do This, an online platform that currently partners with hundreds of endurance event organizers in the UK and drives bookings for thousands...
November 30, 2021
Headsweats Debuts New Look with Updated Logo and Product
BOULDER, Colo. (November 30, 2021) /ENDURANCE SPORTSWIRE/ - Headsweats, the leader in high performance headwear, is rolling out an updated logo across all current and new product as part of a revamp to their brand voice and personality. The new visuals debut at The Running Event expo in Austin, Texas...
November 30, 2021
British Cycling Brand Parcours Launch ‘Watts for Trees’ Initiative in Partnership With Ecologi
30TH NOVEMBER 2021 /ENDURANCE SPORTSWIRE/ - British wheelset brand Parcours to fund tree-planting through customer purchases of their aerodynamic wheelsets, with ‘Double December’ initiative seeing the team match the number of trees planted with each wheelset sold. It’s no secret that cycling is an important part of the solution for a...
November 29, 2021
The SOS Curacao Triathlon – presented by LionsDive
/ENDURANCE SPORTSWIRE/ - Foundation Tri Curacao is very excited to announce that it has partnered with LionsDive Beach Resort to be its Title Sponsor for the 2022 Race! Not only will this partnership bring great synergy with the race, as the FINISH line lands right on the resort beach, it...
November 26, 2021
Peloton has sued Lululemon in feud over cycle maker’s new apparel line
Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks after Peloton rolled out a massive marketing blitz behind its own apparel line. The company has...
November 24, 2021
ShowcasediFIT Announces NordicTrack from iFIT Branded Shops in select Amazon Books stores and Amazon 4-star stores Nationwide
Logan, Utah /ENDURANCE SPORTSWIRE/ - iFIT Health & Fitness Inc, a global leader in connected fitness software, content and equipment, today announced that it will launch NordicTrack from iFIT branded Pop In shops inside more than 50 select Amazon Books stores and 4-star stores in the United States now, and...
November 24, 2021
Nike and Skechers Settle Three Patent Suits
Nike Inc. and Skechers USA Inc. have reached a deal to end three lawsuits in the Central District of California in their long-running battle over intellectual property. According to filings on Friday, the two companies attended a mediation before Judge James Holderman on Nov. 16 where the parties agreed to...
November 24, 2021
UltrAspire to Donate a Percentage of Black Friday Weekend
St. George, Utah /ENDURANCE SPORTSWIRE/ - “Brave Like Gabe” started as a hashtag to support professional runner Gabriele “Gabe” Grunewald as she sought treatment for her third battle with an incurable rare salivary gland cancer in 2017. As a professional runner and rare cancer advocate, Gabe founded the Brave Like Gabe...
November 23, 2021
ShowcasedPIERER Mobility AG acquires FELT Bicycles and enters the North American Bicycle Market
Rancho Santa Margarita, 23 November 2021 /ENDURANCE SPORTSWIRE/ - As part of its strategy to assume a leading global role in the bicycle sector, PIERER Mobility AG is pleased to announce the acquisition and integration of FELT Bicycles into its division PIERER E-Bikes GmbH. Founded in 1991 in California, USA, FELT...