BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
December 2, 2021
Criminal Investigation Looks at the Financial Relationship Between USATF and Nike
As part of a criminal investigation, the U.S. Attorney’s Office for the District of Columbia has asked for documents detailing the financial relationship between USA Track & Field (USATF), the governing body for the sport of running in the United States, and Nike, its largest sponsor. Runner's World
December 2, 2021
Greensboro College Becomes 38th School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon, along with Greensboro College Director of Athletics Kim Strable, today announced that Greensboro College in Greensboro, North Carolina, will become the 38th school in the nation to offer women’s triathlon at the varsity level. The school also announced the hiring of Karen Buxton...
December 2, 2021
Alchemy Bikes Taps SIMBOL Communications for PR/Marketing services
Denver, Colorado (December 2, 2021) /ENDURANCE SPORTSWIRE/ - On the heels of their successful exhibit and launch at last month’s Sea Otter Classic bike expo, Alchemy Bikes is hoping to build on that momentum with a major marketing push, covering everything from content creation to promotional activations to sports marketing and...
December 1, 2021
USA Cycling Announces New Slate of Athlete Representatives to its Board of Directors
/ENDURANCE SPORTSWIRE/ - USA Cycling is pleased to announce the election of four new Athlete Representative members to its Board of Directors effective December 1, 2021. Cari Higgins (Boulder, CO.) A 23-time US National Champion on the track, Cari represented Team USA on numerous occasions throughout her career, including 7...
December 1, 2021
It’s Just HOKA Now
Everything is HOKA, just HOKA, and even the One One on the logo is gone. The narrative you’ll read on the site is: “Welcome to the HOKA family,” and “At HOKA, our goal is to inspire people to move… HOKA has your back.” slowtwich
December 1, 2021
Garmin® confirms December 31 dividend payment
The Garmin Ltd. (NASDAQ: GRMN) board of directors has established December 31, 2021 as the payment date for the next dividend installment of $0.67 per share with a record date of December 15, 2021. At the 2021 annual shareholders’ meeting, Garmin shareholders, in accordance with Swiss corporate law, approved a...
December 1, 2021
ShowcasedTris4Health acquires 2 acclaimed Michigan races
Grass Lake, MI – December 1, 2021 /ENDURANCE SPORTSWIRE/ - Grand Rapids based endurance race company, Tris4Health, has acquired Ugly Dog Triathlon and Waterloo G&G Gravel Road Race from Epic Races. This acquisition adds another premier event to Tris4Health’s growing portfolio of endurance events which includes Grand Rapids Triathlon, Michigan Titanium...
December 1, 2021
Oakland Run Co. and Let’s Do This Announce Partnership to Grow Bay Area Endurance Sports Experiences
OAKLAND, Calif. (December 1, 2021) /ENDURANCE SPORTSWIRE/ - Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., is joining forces with Let’s Do This, an online platform that currently partners with hundreds of endurance event organizers in the UK and drives bookings for thousands...
November 30, 2021
Headsweats Debuts New Look with Updated Logo and Product
BOULDER, Colo. (November 30, 2021) /ENDURANCE SPORTSWIRE/ - Headsweats, the leader in high performance headwear, is rolling out an updated logo across all current and new product as part of a revamp to their brand voice and personality. The new visuals debut at The Running Event expo in Austin, Texas...
November 30, 2021
British Cycling Brand Parcours Launch ‘Watts for Trees’ Initiative in Partnership With Ecologi
30TH NOVEMBER 2021 /ENDURANCE SPORTSWIRE/ - British wheelset brand Parcours to fund tree-planting through customer purchases of their aerodynamic wheelsets, with ‘Double December’ initiative seeing the team match the number of trees planted with each wheelset sold. It’s no secret that cycling is an important part of the solution for a...