BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 13, 2022
ShowcasedSpectrum Sports and Running Legacy join forces to save historic triathlon series
LOS ANGELES—JANUARY 12, 2022 /ENDURANCE SPORTSWIRE/ - This month, Spectrum Sports Management, the recognized leader in endurance and sporting events in Southern California, announces it will assume ownership and management of the oldest running triathlon series in the United States, the LA Tri-Series, started and operated by Tri-Events, Inc. Spectrum...
January 12, 2022
Fitness Tech Company Myzone Hits $102M Valuation After BGF Investment
Myzone, the manufacturer of wearable fitness tracking technology, has secured a $17.2 million investment from BGF, the UK’s growth capital investor, with tech entrepreneur Vin Murria OBE, who also joins as Non-Executive Chair. Designed to engage and motivate people to be more physically active, Myzone is used in worldwide health...
January 12, 2022
Adidas Sets Major Expansion For Downtown Los Angeles
Adidas has leased 107,000 square feet of office space in downtown Los Angeles marking a major expansion of its Los Angeles operation for marketing and sales and design according to a report in the Wall Street Journal. SGB Media
January 12, 2022
ShowcasedRace Day Events Acquires Madison Mini Marathon
Madison, WI /ENDURANCE SPORTSWIRE/ - Race Day Events, a leading endurance event management company, has acquired the Madison Mini Marathon from long-time industry partner, Vision Event Management. The acquisition adds another event to the expansive list of popular endurance events produced by Race Day Events. “We are extremely excited for...
January 12, 2022
Youth Athletes United Teams Up With Leylah Fernandez as Brand Ambassador
NEW YORK /ENDURANCE SPORTSWIRE/ - Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports and JumpBunch, has announced a new partnership with tennis star Leylah Fernandez. As a brand ambassador for Youth Athletes United, Fernandez will be an inspiration to young athletes, not...
January 12, 2022
Life Time Releases Lineup of Iconic 2022 Athletic Events Spanning Triathlons, Marathons, Mountain Bike & Gravel Races
BOULDER, Colo., Jan 12, 2022 /ENDURANCE SPORTSWIRE/ - Life Time, the nation's premier Healthy Way of Life brand (NYSE: LTH), that produces life-changing endurance events and operates 160+ athletic resorts across North America, has released its 2022 lineup of athletic events. Comprised of running, triathlon and cycling, the events span...
January 11, 2022
Industry Shocker – Shimano’s Wayne Stetina Moves To SRAM!
After 37 years, Wayne Stetina is leaving Shimano and taking a job with SRAM in Chicago as a “Senior Field Guide.” Wayne sees an opportunity to concentrate on making better parts for road and gravel riders to use, as well as visiting shops and working with SRAM’s sponsored teams. Road...
January 11, 2022
Suunto Sold To New Owners (Again)
Suunto announced yesterday that they’ve been sold away from the Amer Sports group, to Liesheng, a Chinese tech-focused brand that also owns/makes the Haylou brand (audio devices). However, I say ‘again’, because Suunto has long been part of the Amer Group (which includes brands like Salomon, ENVE, Atomic, Wilson and...
January 11, 2022
Nike, Lululemon, Macy’s and More Stores Cut Hours Amid Omicron Surge
A massive surge of COVID-19 cases is dealing retailers a new blow in terms of staffing shortages. Lululemon, Nike, Starbucks and Macy’s have all implemented new shortened hours in some locations in the last few weeks, as retailers struggle to keep stores staffed during the pandemic. Foot Wear News
January 11, 2022
Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America
New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...
