BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
December 20, 2021
MYLAPS and IRONMAN Europe extend partnership through 2024
Haarlem/Frankfurt /ENDURANCE SPORTSWIRE/ - MYLAPS Sports Timing and IRONMAN Europe extend their partnership for an additional year. Participants at most IRONMAN races across Europe will be assured of the latest developments in timekeeping through 2024. Commencing in 2021, the extensive partnership between the sports timing company and the iconic endurance...
December 20, 2021
US Team in World’s Toughest Endurance Race
On November 18th, registration opened for One Water Race, the world's toughest endurance race, 23-25 August 2022. The interest is great and registrations have been received from all over the world. The United States has secured participation for its top team with world athletes and are ready for the first...
December 20, 2021
American Surfer Sage Erickson Joins The Pho3nix Movement
20 December 2021, SYDNEY /ENDURANCE SPORTSWIRE / - MANA Sports & Entertainment Group are proud to announce American professional surfer Sage Erickson has signed on as an ambassador for the Pho3nix Foundation, a not-for-profit with the express aim to assist and inspire children through sport. The Pho3nix Foundation has tasked...
December 20, 2021
InsideTracker Pro Delivers Data-Driven Coaching Capabilities to 345 Qualified Professional Partners in 2021
CAMBRIDGE, Mass.— Dec. 20, 2021/ENDURANCE SPORTSWIRE/ - InsideTracker, the leading truly personalized performance and nutrition system, added 345 professional partners to its InsideTracker Pro program since launch in March 2021, giving turnkey access to science-backed recommendations based on blood, DNA and fitness tracker data to thousands of strength and endurance athlete...
December 17, 2021
Stages Cycling Introduces Factory Installed Power for 12-Speed Dura Ace and Ultegra
(Boulder, CO – December 17, 2021) StagesⓇ Cycling, a leading cycling technology company, has expanded its Factory Installed Power Meter Service options to include Shimano’s latest 12- Speed Dura Ace R9200 and Ultegra R8100 cranks. For now, Stages will offer Factory Installed Dura Ace R9200 and Ultegra R8100 power meters...
December 17, 2021
The former Nike Oregon Project changes team name to Union Athletic Club
One of the world’s best-known professional running clubs has found a new name after the Nike Oregon Project was abolished, coincident with the four-year ban of ex-head coach Alberto Salazar. The new name, Union Athletic Club, was announced on the Elevation Om YouTube page and confirmed by Chris Chavez on...
December 17, 2021
PeopleForBikes Coalition Board Meets to Discuss Plans for 2022 and Vision for the Future
BOULDER, COLO /ENDURANCE SPORTSWIRE/ - The PeopleForBikes Coalition Board of Directors, composed of 20 of the U.S. bicycle industry’s top leaders, met for their semi-annual gathering on Dec. 14, with some members in-person and others joining virtually. The board’s primary topic of conversation was reviewing the organization’s 2022 strategic initiatives...
December 16, 2021
Verlinvest invests in US E-Bike retailer Pedego
With the largest retail footprint of branded stores, Pedego is a leader in the rapidly growing electric bikes (e-bikes) category in North America. With this announcement, Pedego now joins Oatly, Vita Coco, Who Gives a Crap, and Tony’s Chocolonely in Verlinvest’s portfolio. Verlinvest’s involvement will support Pedego’s branding and innovation...
December 16, 2021
Outside Interactive, Inc. Launches Exclusive Video Series Featuring Two-Time Olympic Gold Medalist and World Cup Alpine Skier, Mikaela Shiffrin
BOULDER, CO — December 16, 2021/ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, today announced the release of an exclusive video series featuring the world-class alpine ski racer, two-time Olympic gold medalist, six-time world champion, and three-time Overall FIS...
December 15, 2021
CriticalPoint Capital Completes Sale Of JackRabbit To Fleet Feet
Affiliates of CriticalPoint Capital, LLC announced the closing of the sale of JackRabbit to Fleet Feet. Headquartered in Denver, CO, JackRabbit is the second-largest running specialty retailer in the U.S. and is the largest franchisor of locally-owned and operated running stores. SGB Media