BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 5, 2022
Nike sues Lululemon over Mirror Home Gym, apps
Nike Inc on Wednesday filed a lawsuit accusing Lululemon Athletica Inc of patent infringement for making and selling the Mirror Home Gym and related mobile apps without authorization. In a complaint filed in U.S. District Court in Manhattan, Nike accused Lululemon of having “summarily” rejected its demand that it stop infringing...
January 5, 2022
USOPC Selects USABA to Oversee New Team USA Sport: Paralympic Blind Soccer
Colorado Springs, Colo. (January 5, 2022) /ENDURANCESPORTSWIRE/ - The United States Association of Blind Athletes (USABA) has received the highest level of certification from the United States Olympic & Paralympic Committee (USOPC) to become the national governing body for blind soccer, globally known as blind football, a sport in which...
January 4, 2022
Nike and Adidas are Losing Momentum in China to These Native Footwear Brands
Consumers in China increasingly prefer their own homegrown brands as opposed to international brands like Nike and Adidas, according to a December report from The NPD Group, which analyzed the Chinese footwear market in Q3 of 2021. According to the data, six of the top ten footwear brands in China in Q3...
January 4, 2022
Fox and SRAM end costly chainring and axle legal feuds
Fox and SRAM have kicked off the New Year with the settling of long-running legal quarrels dating back as far as 2015 and relating to patent disputes. The high profile saga drew to a close with both parties registering documents in Colorado and Illinois last week, each dropping their claims and...
January 4, 2022
Active Lifestyle Stocks Churn Out Robust Gains in 2021
With many companies seeing benefits from changed behaviors due to the pandemic, the vast majority of active lifestyle stocks soared to new heights in 2021. Of the 79 stocks in the active lifestyle space tracked by SGB Executive, only 14 showed declines, marking the third strongest year for the sector after several...
January 4, 2022
Mojo Vision Partners With Fitness Brands to Elevate Sports and Fitness Experience and Performance via Its Smart Contact Lens
SARATOGA, Calif. — Jan 4, 2022 /ENDURANCE SPORTSWIRE/ - Mojo Vision, the Invisible Computing Company, today announced strategic partnerships with leading sports and fitness brands to collaborate on next-generation user experiences that combine augmented reality, wearable technology and personal performance data. The companies will work together using Mojo's smart contact...
January 3, 2022
Rock Harbor Marketing Announces Acquisition of Endurance Town USA
Morro Bay, CA – (January 3, 2022) /ENDURANCE SPORTSWIRE/ - Rock Harbor Marketing (RHM), a full-service digital marketing company serving a diverse clientele, announced today the acquisition of Endurance Town USA (ETUSA) and creation of a niche endurance sports marketing division. The acquisition complements RHM's extensive experience in the endurance...
December 31, 2021
Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year
When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is a standout brand for Wolverine in Q3. For the three months ended Oct. 2, it...
December 29, 2021
Peloton Plunges in Google Search Trends
U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. The brand’s U.S. search trends are up 10% from last quarter, less than last year’s 15% increase from Q3 to Q4. Peloton searches in the U.K. and Germany...
December 29, 2021
Pensacola Sports Announces Upcoming Events Schedule
Pensacola, FL (December 29, 2021) /ENDURANCE SPORTSWIRE/ - Located in the northwest region of Florida along the Gulf of Mexico, the Pensacola Bay Area is home to award-winning sugar-white beaches, the U.S. Navy Blue Angels and a year-round event calendar brimming with festivals, sporting events, the arts, and seasonal celebrations. As...
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