BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 22, 2021
Austin Marathon Creates Opportunity for Local Businesses to Sponsor Aid Stations
AUSTIN, Texas, October 22, 2021 - /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon presented by Under Armour invites local businesses to sponsor aid stations and join the 30th-anniversary festivities. This newly created opportunity costs nothing and includes local establishments and national businesses with an Austin presence. Operating one of...
October 21, 2021
The IRONMAN Group Adds Indoor Cycling App Fulgaz Expanding and Enhancing Connected Fitness Offerings
TAMPA, Fla. / MELBOURNE, Australia (October 21, 2021) /ENDURANCE SPORTSWIRE/ - The IRONMAN Group is excited to announce the acquisition of indoor virtual cycling app, FulGaz™, marking the company’s first major step towards delivering enhanced services to athletes throughout their entire athletic journey. Following the success of the IRONMAN® Virtual Racing™...
October 21, 2021
How Hoka One One Digitized Its Product-to-Market Process
Before the pandemic, Hoka traveled to other countries to bring together global teams of designers, developers, product managers, merchandisers, marketers and salespeople to review prototypes, finalize a go-to-market strategy, and ultimately celebrate a launch. All that changed when Hoka took its major milestone meetings virtual and was able to offer...
October 21, 2021
New Program Aims to Improve Diversity in Endurance Coaching
Lehi, UT: /ENDURANCE SPORTSWIRE/ - The 80/20 Endurance Foundation today announced the launch of the Coaches of Color Initiative, an innovative program that aims to enhance diversity in endurance sports by awarding apprenticeship grants to persons of color who aspire to successful careers as endurance coaches. The first grant will...
October 20, 2021
ShowcasedShort Film “What’s in A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names
Rohnert Park, Calif.— Oct 20, 2021 /ENDURANCE SPORTSWIRE/ - Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases “What’s In A Name,” a short film directed by Jules Jimreivat, chronicling the spirit and triumph of muscling through the challenge of route development in a sport whose practices...
October 19, 2021
Fleet Feet Adds Florida Locations With Acquisition Of FITniche
Fleet Feet announced that it has successfully acquired specialty running retailer FITniche and its three locations in the Tampa, FL area. Under company ownership, these locations will bring Fleet Feet’s count of Florida stores to ten as the brand launches its personalized services and community outreach programs to a new...
October 19, 2021
The Transformation of the Fitness Industry
While the pandemic drags on, club executives are trying to fully understand how fundamentally Covid-19 has transformed their industry, which generated $96.7 billion in global revenue in 2019. NYT
October 19, 2021
Scott Morris responds to SafeSport suspension and USA CRITS departure
Former USA CRITS managing director says newspaper clipping from 15 years ago - 'something I was found not guilty of' - was the cause for his SafeSport suspension. VeloNews
October 19, 2021
KOM Cycling Signs Deal with Bob Elliot & Co LTD, For UK Distribution
East Lansing, Michigan (October 19, 2021) /ENDURANCE SPORTSWIRE/ - With record numbers of people across the globe, KOM Cycling has been working to expand their distributor network, and they’ve found their ideal partners in Bob Elliot & CO Ltd, which boasts decades of relevant experience and the requisite network to maximize...
October 19, 2021
Aquasphere Launches Innovative R&D Hub to Supercharge Product Development and New Global Brand Ambition
SOPHIA ANTIPOLIS, France (October 19, 2021) /ENDURANCE SPORTSWIRE/ - Aquasphere, the premier swimming brand, has created an innovative new R&D Hub designed to maximize its product development and new global brand ambition by utilizing swimmers of all levels for research and development, marketing programs, and retail and merchandising solutions. Launching...