BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

January 16, 2025
Cycling Time Trials Unveils Brand-New Website and Complete Rebrand, Signalling Bold Ambitions for the Future
January 16, 2025 /ENDURANCE SPORTSWIRE/ - Cycling Time Trials (CTT) is proud to announce the launch of its brand-new website and full rebrand, marking a significant milestone in the organisation’s history. With the original platform serving riders since 2016, this digital transformation brings a modern, user-friendly experience that reflects CTT’s...

January 16, 2025
The Invisible Guardian: Smith and Mips highlights gear and technology used by legends and champions
Stockholm, Sweden; January 16, 2025. /ENDURANCE SPORTSWIRE/ - Mips, renowned for its leadership in helmet safety systems, continues to set the industry benchmark, treating standards as a starting point rather than the finish line. The Mips® safety system is designed to help address the energies associated with rotational motion during...

January 16, 2025
RaceRanger to Test Age Group Market at Challenge Wānaka
/ENDURANCE SPORTSWIRE/ - RaceRanger, the innovative triathlon drafting detection system developed in New Zealand, has announced they will be used for the first time by amateur, age-group athletes at next month’s Challenge Wānaka. Over the past 2 years RaceRanger has been used extensively at most of the top-level non-drafting triathlons...
January 15, 2025
The Landmark Project Partners with Darby Communications for PR Services
January 15, 2025 -- Greenville, SC /ENDURANCE SPORTSWIRE/ - Outdoor lifestyle apparel brand The Landmark Project announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance, and hunt/fish markets. Effective immediately, Darby Communications will serve as The Landmark Project’s agency of...

January 15, 2025
Athletic Brewing Rock ‘N’ Roll Running Series Las Vegas Announces Partnership with Lululemon For “Lululemon Yoga on The Strip” Returning Experience During Ultimate Running Party Weekend
LAS VEGAS /ENDURANCE SPORTSWIRE/ - Adding to the unmatched experience planned for the 2025 Athletic Brewing Rock ‘n’ Roll Running Series® Las Vegas event, the team behind the world’s largest running party event is partnering with lululemon to once again host the lululemon Yoga on the Strip. Event participants and spectators...

January 15, 2025
UCI Approves Nix Biosensors’ Personalized Hydration Monitoring Technology for Use in Competition
BOSTON, MASS – January 15, 2024 /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology is thrilled to announce its approval from the Union Cycliste Internationale (UCI) for use in competitive cycling events, effective from the 2025 season onwards. This milestone marks a significant achievement for...
January 14, 2025
New Balance Sales Reach Record $7.8 Billion in 2024, CEO Joe Preston Says
According to Preston, the Boston, Mass.-based athletic company achieved global annual sales of $7.8 billion, a 20 percent increase from the prior year. Footwear News

January 14, 2025
Mountain Hardwear Welcomes New Snow Athletes for 2025
Richmond, Calif. [January 14, 2025] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear is thrilled to announce its powerhouse lineup of new snow athletes for the 2025 season. Each member of this dynamic roster brings unparalleled skill, creativity, and dedication to pushing boundaries in snowboarding and skiing. Adding Jake Kuzyk, Manon Loschi, Sean...

January 13, 2025
Fleet Feet Opens Locally-Owned Store in Burlington, NC
BURLINGTON, N.C. and CARRBORO, N.C. (January 10, 2025) /ENDURANCE SPORTSWIRE/ - Fleet Feet, the nation's leading franchisor of locally owned run specialty stores, will open a new location in Burlington, N.C., on Jan. 10, 2025, at 3816 Rural Retreat Road. This will be the third Fleet Feet store owned by...
January 13, 2025
Lululemon Now Beating Prior Expectations for the 2024 Fourth Quarter
Lululemon Athletica, Inc. reported that net revenue for the fourth quarter of fiscal 2024 will be in the range of $3.56 billion to $3.58 billion, representing growth of 11 percent to 12 percent compared to the fourth quarter of fiscal 2023, or growth of 6 percent to 7 percent excluding...