BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 17, 2022
New Partnership Set to Transform Expedition Adventure Racing in North America
/ENDURANCE SPORTSWIRE/ - Bend Racing in Oregon, Rootstock Racing in Pennsylvania, and Hoodoo Adventures in British Columbia announce a new partnership to grow the sport of multi-day expedition racing in the United States and Canada: The North American Expedition Race Series. The series brings together premier race organizations in the...
January 14, 2022
Biofreeze Becomes Official External Pain Relief Partner of The Rock ‘N’ Roll Running Series
TAMPA, Fla. / PARSIPPANY, N.J. (Jan. 14, 2022) /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series is excited to announce a multi-year partnership with Biofreeze®, a Reckitt brand. The new partnership will feature Biofreeze as the Official External Pain Relief Partner of the Series and of each Rock ‘n’...
January 14, 2022
The Pro Cyclist Foundation and Black Swift Group, LLC Team Up With USA Cycling in Support of National Team Athletes
/ENDURANCE SPORTSWIRE/ - In a unique model, the Pro Cyclist Foundation, with funding support from Black Swift Group, LLC (“Black Swift”), a Boulder, Colorado based SEC registered investment firm, leads a new breed of investment to support USA Cycling Foundation and other cycling focused organizations. Everyone in the cycling industry knows...
January 13, 2022
FitLab Raises $15M, Acquires Fitplan, Ragnar, and Electric
An integrated operating company of performance lifestyle brands, FitLab raised $15M in Series A funding. The funding fuels FitLab's integrated fitness platform. Adding to its new growth capital, the company has acquired digital fitness app Fitplan, adventure running series Ragnar, and action sports brand Electric. Fitt Insider
January 13, 2022
Report: Trek to buy Spokes Etc. retail chain
Trek Bicycle is buying the Washington, D.C.-are retail chain Spokes, Etc., according to a local news report. Bicycle Retailer
January 13, 2022
Data Driven Sports/ShotTracker to Provide Data and Advanced Analytics for Big 12 Basketball
KANSAS CITY, Mo. – (January 13, 2022) /ENDURANCE SPORTSWIRE/ - Data Driven Sports (DDSports), the parent company of ShotTracker, today announced they have entered into an agreement with ESPN to provide data and analytics for Big 12 Conference basketball games. The multi-year deal gives ESPN the opportunity to integrate ShotTracker data...
January 13, 2022
ShowcasedSpectrum Sports and Running Legacy join forces to save historic triathlon series
LOS ANGELES—JANUARY 12, 2022 /ENDURANCE SPORTSWIRE/ - This month, Spectrum Sports Management, the recognized leader in endurance and sporting events in Southern California, announces it will assume ownership and management of the oldest running triathlon series in the United States, the LA Tri-Series, started and operated by Tri-Events, Inc. Spectrum...
January 12, 2022
Fitness Tech Company Myzone Hits $102M Valuation After BGF Investment
Myzone, the manufacturer of wearable fitness tracking technology, has secured a $17.2 million investment from BGF, the UK’s growth capital investor, with tech entrepreneur Vin Murria OBE, who also joins as Non-Executive Chair. Designed to engage and motivate people to be more physically active, Myzone is used in worldwide health...
January 12, 2022
Adidas Sets Major Expansion For Downtown Los Angeles
Adidas has leased 107,000 square feet of office space in downtown Los Angeles marking a major expansion of its Los Angeles operation for marketing and sales and design according to a report in the Wall Street Journal. SGB Media
January 12, 2022
ShowcasedRace Day Events Acquires Madison Mini Marathon
Madison, WI /ENDURANCE SPORTSWIRE/ - Race Day Events, a leading endurance event management company, has acquired the Madison Mini Marathon from long-time industry partner, Vision Event Management. The acquisition adds another event to the expansive list of popular endurance events produced by Race Day Events. “We are extremely excited for...