BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 26, 2022
Peloton’s archrival – maker of NordicTrack bikes – faces crippling lawsuit
The maker of NordicTrack exercise bikes has been slapped with a $300 million lawsuit that threatens to force the company toward bankruptcy, The Post has learned. iFIT Health & Fitness – which scrapped plans to go public in October after archrival Peloton revealed pandemic-driven demand for exercise bikes was tanking...
January 26, 2022
“The Ride for Mental Health” Gears Up to Pass $1 Million In Donations for Mclean Hospital
NEW YORK CITY and BOSTON (Jan. 26, 2022) /ENDURANCE SPORTSWIRE/ - The Ride for Mental Health, a weekend of cycling and camaraderie in the picturesque Hudson Valley just 90 minutes north of Manhattan, is on pace to surpass the $1 million mark in total donations when it returns to New...
January 26, 2022
Adidas Plans More Than 2,800 New Hires In 2022
Adidas said it plans to hire more than 2,800 employees in 2022, including more than 800 in its home country of Germany. Adidas said the majority of the new employees, more than 900 people, will be hired to work in Adidas retail stores. More than 500 positions will be filled in the...
January 26, 2022
La Sportiva’s Fall 2022 Footwear Demonstrates Commitment to the Mountain Athlete
January 26th, 2022 (Boulder, Colo.) /ENDURANCE SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain footwear, has been dedicated to producing high-performance shoes and boots for the mountain athlete since 1928. For Fall 2022, the brand introduces several new footwear models that meet the demands of climbers and runners. The...
January 26, 2022
Outside And IRONMAN Kick-Off Content Partnership by Bringing The Sights, Sounds, and Stories from The 2021 Intermountain Healthcare IRONMAN 70.3 World Championship to a Global Audience
TAMPA, Fla. / BOULDER, Colo. (Jan. 26, 2022) /ENDURANCE SPORTSWIRE/ - The documentary special of the 2021 Intermountain Healthcare IRONMAN® 70.3® World Championship Presented by Utah Sports Commission will premiere worldwide on Thursday, January 27 at 8:00 p.m. ET on Outside, as part of The IRONMAN Group’s recently announced partnership...
January 26, 2022
USA Triathlon Launches Young Adult Membership as Part of 2022 Return to Racing Junior and Young Adult Stimulus Package
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced the launch of its Young Adult Membership, a 28 percent discount on an adult membership that comes with the same benefits. The membership, which is for athletes ages 18-23, is the cornerstone of USA Triathlon’s 2022 Return to Racing Junior and...
January 26, 2022
Cirrus Cycles’ KINEKT Launches New Website to Enhance Consumer and Dealer Experience
BELLINGHAM, Wash. January 26th, 2022 /ENDURANCE SPORTSWIRE/ - Cirrus Cycles, the maker of the KINEKT suspension post and KINEKT suspension stem, is pleased to announce the launch of their new website in the US. The newly designed platform will greatly enhance the shopping experience, while educating both consumers and dealers...
January 26, 2022
WaterMonster Mini Manifold
Kerrville, Texas (January 2022) /ENDURANCE SPORTSWIRE/ - Event Hydration Solutions introduces its newest touch-free mass hydration solution, the Mini Manifold. Event Hydration Solutions, also known as WaterMonster is reinventing how the common water cooler is utilized. In 2020 when everything changed, they introduced the UltraSpout and FootPedal. A rapid fill...
January 25, 2022
MUST READ: Exploring Zwift’s Fitness Metaverse
A fitness company born out of gaming, Zwift is reimagining exercise, starting with indoor cycling. Having raised more than $600 million in funding, the billion-dollar company plans to launch its own smart bike and aspires to make virtual racing an Olympic sport as it continues to build an expansive virtual...
January 25, 2022
iFIT-Powered NordicTrack Commercial 1750 Treadmill Named “Best Treadmill” by The New York Times’ Wirecutter
(Logan, UT) - January 25, 2022 /ENDURANCE SPORTSWIRE/ - NordicTrack’s Commercial 1750 Treadmill with iFIT interactive fitness technology has been named “Best Treadmill” by The New York Times’ Wirecutter, a popular review site. The highly coveted “Best Treadmill” title was awarded following a rigorous testing and review process, including interviews...
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