BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 31, 2022
Cowboy Raises $80m to Further Accelerate the Adoption of Cycling
This new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021 which garnered record sales, a successful expansion into the Nordics and the U.S., and the recent introduction of Cowboy Care — an industry first, all-inclusive, on-demand repair...
January 31, 2022
Peloton internal docs show it slashed 2022 sales goals for apparel unit after segment revenue more than doubled last year
Peloton has slashed 2022 sales projections for its apparel business, according to internal documents obtained by CNBC. Momentum in the unit, which is run by Chief Executive John Foley’s wife, seems to be fading heading into the next year, after apparel revenue more than doubled to over $100 million from 2020 to 2021. CNBC
January 30, 2022
Is Zwift About to Acquire TrainerRoad?
At this point, you’re probably saying: Couldn’t Zwift just do a TrainerRoad partnership instead? And certainly – that’s absolutely plausible. Zwift has licensed a handful of things in the past. And, in the past, TrainerRoad’s CEO has said he would be open to a licensing model for their technologies. But...
January 28, 2022
In 2020, the Running Industry Promised Inclusivity. We Still Have Work to Do.
A big frustration in current social justice movement has been seeing how quickly people move on once a topic was no longer trending—as if posting a black square and hashtagging a run with #IRunWithMaud had solved racism. Statistics show that support for the Black Lives Matter movement among white Americans...
January 28, 2022
Germany’s Messingschlager acquires Cycle Force Group
AMES, Iowa /ENDURANCE SPORTSWIRE/ - Cycle Force Group, LLC has been acquired by German Bicycle Parts & Accessories (“P&A”) Distributor, Messingschlager GmbH. The sale closed on December 31, 2021. Nyle Nims, the founder of Cycle Force, said, “During a year of consolidation, we felt the need to find a partner...
January 28, 2022
Canyon Bicycle Appoints CEO
Canyon Bicycle appointed former Nike executive Nicolas De Ros Wallace as its new CEO. De Ros Wallace is a veteran of international management, e-commerce and sales development for sports and fashion brands. SGB Media
January 27, 2022
Specialized to add consumer-direct sales on Feb. 1
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer
January 27, 2022
Belgian e-bike firm Cowboy raises $80 million in latest funding round
E-bike designer Cowboy has announced an $80 million Series C financing milestone. The new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021, an expansion into the Nordics and the US, and the recent introduction of Cowboy Care....
January 27, 2022
Stefan Petschnig Promoted to Chief Business Development Officer with Thomas Veje Olsen Taking Over as Managing Director of Europe, Middle East, And Africa for The IRONMAN Group —
TAMPA, Fla. (January 27, 2022) /ENDURANCE SPORTSWIRE/ - The IRONMAN Group is pleased to announce several leadership promotions within the company, including Stefan Petschnig to Chief Business Development Officer and Matt Wikstrom to Chief Partnerships Officer. In addition, Thomas Veje Olsen has been promoted to Senior Vice President and named...
January 27, 2022
USA Triathlon Foundation Names 2022 Ambassador Team Powered by Newton Running
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The 2022 USA Triathlon Foundation Ambassador Team powered by Newton Running will feature 90 ambassadors, the largest team to date, the Foundation announced today. Team members are charged with raising funds and awareness in support of the mission of the USA Triathlon Foundation to provide...
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