BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 20, 2022
ShowcasedEVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events
One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many...
January 20, 2022
Cardinal Cycling Group Acquires Detroit Bikes
Cardinal Cycling Group has acquired the assets of Detroit Bikes, including the brand, inventory and production facility. Zak Pashak, Detroit Bikes founder, will remain a partner in the new company and continue factory management and business development. SGB Media
January 20, 2022
Orbea announces price increases, outlines factors behind changes
In a press release which tackles head on the thorny subject of price increases, Orbea today announced that the brand has been forced to change its prices for this year. Spelling out, in detail, the factors behind the change in pricing, Orbea lists a collection of forces which are now...
January 20, 2022
Heath Pearce Named President of For Soccer Ventures
NEW YORK AND LOS ANGELES January 20, 2022 /ENDURANCE SPORTSWIRE/ - For Soccer Ventures (FSV), the largest independent soccer media and experiences company in the United States, announced that former United States Men’s National Team Player and three-time Major League Soccer All-Star Heath Pearce has been named as President of...
January 20, 2022
Challenge Family Enters the World of Virtual Sports with ROUVY
20 January 2022 /ENDURANCE SPORTSWIRE/ - ROUVY will combine animated 3D avatars, both cycling and running, with real-life video footage of Challenge Family destinations to create a new level of interactive home training. The new partnership aims to continue development of a strong online community through virtual group rides, race-specific...
January 19, 2022
Kona Bicycles sold to Ohio outdoor group
Kona Bicycles has been acquired by Kent Outdoors, a Ohio-based company that was known until Wednesday as Kent Water Sports. Kent Outdoors owns several outdoor sports and watersport brands, including the Arbor snowboard brand. Kent Outdoors is no relation to Kent International, the New Jersey-based mass market bicycle brand. Bicycle...
January 19, 2022
SRAM acquires Hammerhead, maker of the Karoo 2 cycling computer
SRAM has today announced Hammerhead will join its portfolio of brands, with a transaction which completed on December 30, 2021. Hammerhead will continue to develop its award-winning Karoo 2 cycling GPS computer line, and will remain a stand-alone brand within the SRAM portfolio, allowing the brand to continue to build...
January 19, 2022
ShowcasedBlack Rifle Coffee to be Named the Official Coffee of Spartan US Across 10 Races Starting in 2022
Boston, Mass. (January 19, 2022) /ENDURANCE SPORTSWIRE/ - Black Rifle Coffee (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, is prepared to caffeinate the Spartan community starting in 2022. The BRCC mission harmonizes perfectly with the prominent military ties blended...
January 18, 2022
Professional Triathletes Organisation Announces Appointment of Lisa Bentley to The PTO Board
18th January 2022. LONDON, ENGLAND /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation today announced that it has appointed 11-time IRONMAN® Champion and Collins Cup Team International Captain, Lisa Bentley to the PTO Board. Bentley raced for 20 years as a professional triathlete winning 11 IRONMAN® races and 11 IRONMAN® 70.3 races. She...
January 18, 2022
Peloton hires McKinsey to review cost structure; cycle maker may cut jobs, close stores
Peloton is working with management consulting group McKinsey & Co. to review its cost structure and potentially eliminate some jobs, CNBC has learned. The possible job cuts were discussed in a recent call with members of Peloton’s management team, according to a recording obtained by CNBC. The apparel division, which has...