BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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February 5, 2025
Black Diamond Equipment and National Outdoor Leadership School (NOLS) Announce Partnership
SALT LAKE CITY – February 5, 2025 /ENDURANCE SPORTSWIRE/ – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, has partnered with National Outdoor Leadership School (NOLS), the world's foremost provider of wilderness education. Central to the partnership is the Elevate Scholarship, an initiative...
February 5, 2025
Non-electric bike imports increased 17% last year
After steep declines in 2022 and 2023, the number of non-electric bikes imported last year increased 16.7% to 11.1 million units, according to import statistics released Wednesday. Bicycle Retailer
February 5, 2025
Zuma Beach Triathlon announces XTERRA WETSUITS as Official Wetsuit Partner
Malibu, Calif. – February 5, 2025 / ENDURANCE SPORTSWIRE/ - The Zuma Foundation is thrilled to announce that the highly anticipated Zuma Beach Triathlon taking place on September 13-14, 2025 has signed multiple long term partnerships. XTERRA WETSUITS has the swimming portion of the triathlon covered. XTERRA WETSUITS is the leading...
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February 5, 2025
Boulderthon Announces New Operations Partners Blistering Pace and L27 for 2025 Event
BOULDER, Colo. (February 5, 2025) /ENDURANCE SPORTSWIRE/ — After a year of record-breaking growth in 2024, Boulderthon, presented by PUMA, has announced new leadership and operations support as the event turns its eyes toward the 2025 race on Sept. 28. Michelle La Sala of Blistering Pace and Brian Lyons of...
February 4, 2025
Superfeet Sets Stage for Accelerated Growth with Strategic Leadership Appointments
FERNDALE, Wash. (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Superfeet, the global leader in performance insoles, today announced a series of strategic leadership appointments, deepening its commitment to a people-first culture while fueling the company’s next phase of growth and solidifying its focus on performance and innovation. After twelve years of...
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February 4, 2025
Relive Acquires JOIN To Advance Shared Vision Of A Leading Health & Fitness App Portfolio
(AMSTERDAM, NETHERLANDS, 4 February 2025 - Relive, the app to visualize outdoor experiences, announced that it has reached an agreement to acquire JOIN, an innovative and fast-growing adaptive cycling training app. This acquisition unites both companies' shared vision of creating a world-class portfolio of health and fitness apps, inspiring people...
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February 4, 2025
4iiii announces collaboration with ROSE Bikes, including integration of the PRECISION 3+ Powermeter with the 2024 Backroad FF GRX RX825 Di2 gravel bike
COCHRANE, ALBERTA, (JANUARY 4, 2025) /ENDURANCE SPORTSWIRE/ - 4iiii is proud to announce their collaboration with ROSE Bikes, which sees integration of their PRECISION 3+ Powermeter with the 2024 Backroad FF GRX RX825 Di2 gravel bike. Additionally, ROSE Bikes now offers 4iiii power meters in their online store, strengthening the...
February 4, 2025
Mount to Coast™ Named Presenting Sponsor of BADWATER® 135 Ultramarathon
Oak Park, Calif. (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultra running and long-distance pursuits, has been named presenting sponsor of the 38th annual Badwater 135 Ultramarathon, AdventureCORPS President Chris Kostman announced Saturday. “No running race on the planet tests...
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February 4, 2025
Wild Rye Bolsters Its Team with Two New Hires
Sun Valley, ID (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is excited to announce two new additions to the brand’s growing team: national sales manager, Megan Odom, and supply chain operations manager,...
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February 3, 2025
Fleet Feet Expands Presence in North Carolina with New Concord Location
CONCORD, N.C. and CARRBORO, N.C. (Feb. 3, 2025) /ENDURANCE SPORTSWIRE/ - Fleet Feet, the largest franchisor of run specialty stores, today announced the grand opening of its newest store in Concord, North Carolina. Located at 2420 Herron’s Nest Place NW, Suite 103, in Christenbury Village, the new store is owned...