BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 21, 2022
Athleisure Brand Balance Athletica Changes Its Name After New Balance Lawsuit
Balance Athletica, a Denver-based athleisure brand, has officially changed its name following a trademark infringement lawsuit filed by New Balance. In the lawsuit filed in Nov. 2020 in the U.S. District Court of Massachusetts, New Balance alleged that Balance Athletica was using a “confusingly similar mark to sell the same...
March 18, 2022
On Reports 70.4% Increase In Full-Year Net Sales
The sustainable footwear and activewear company saw positive results globally. In Q4, net sales in North America jumped 100.1% to roughly $142.7 million, and 96.8% to around $438 million for the full year. Net sales in Asia-Pacific jumped 35% to roughly $11.3 million during the quarter, while full-year net sales for the...
March 18, 2022
Equity crowdfunding a new twist for bike startups
Equity crowdfunding was established in 2012, when the Obama Administration enacted the Jumpstart Our Business Startups (JOBS) Act. At first, only accredited investors could participate. Five years later, another addition to the JOBS Act opened up the industry to the general public, not just high-net-worth individuals. Bicycle Retailer
March 17, 2022
Davis Phinney Foundation Announces the Appointment of New Board Chair
Louisville, Colorado, March 17, 2022 /ENDURANCE SPORTSWIRE/ - The Davis Phinney Foundation announced today that Susan Helm-Murtagh, DrPH, MM, has been unanimously elected to the Foundation's Board of Directors effective January 2022 and appointed to serve as the chair. Dr. Helm-Murtagh has over a decade of experience in nonprofit leadership...
March 17, 2022
New Professional Criterium Series Announces Official Name
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The newest cycling series in the U.S. officially has a name, the American Criterium Cup. The core group of cycling stakeholders, including criterium race directors, cycling teams, and USA Cycling, which announced the full ten-event calendar in January, is proud to announce the official series...
March 17, 2022
Super League Triathlon partners with Story10
/ENDURANCE SPORTSWIRE/ - Super League Triathlon (SLT), the world’s fastest swim-bike-run series, has partnered with Story10, the global sports video production and distribution agency, to increase international exposure of their 2022 races. The partnership includes the Arena Games and Championship Series, as well as wider projects, such as their Every...
March 16, 2022
Canadian Carbon Fiber Bike Manufacturer, BRIDGE Bike Works, Secures Angel Round Funding From OvareVentures
Los Angeles, CA /ENDURANCE SPORTSWIRE/ - OvareVentures is adding to its portfolio of outdoor and active brands with an investment in Toronto carbon fiber bicycle manufacturer BRIDGE Bike Works. Bike sales boomed by as much as 120 percent during the pandemic, with consumer expectations refocusing on locally made products. BRIDGE...
March 16, 2022
Specialized founder Mike Sinyard steps down from CEO role
After 48 years at the helm of Specialized, founder Mike Sinyard has appointed former Dyson executive Scott Maguire as the new CEO. As Founder, Chairman and Chief Rider Advocate, Sinyard will remain the brand's 'visionary leader' but the responsibility of running the business will now fall on Maguire. Cycling Weekly
March 16, 2022
Speedland Introduces the SL:HSV Bringing Improved Performance to Trail Runners
Portland, Oregon, March 16, 2022 /ENDURANCE SPORTSWIRE/ - Developed by industry experts Dave Dombrow and Kevin Fallon and tested by elite trail running athletes, Speedland, a revolutionary equipment company for trail runners, launches its second footwear style with the SL:HSV. In collaboration with elite ultrarunner and Speedland athlete Liz Canty,...
March 16, 2022
USA Cycling and FloBikes Announce Streaming Schedule for 2022 National Championships
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - On Wednesday, USA Cycling announced the schedule for streaming of the 2022 USA Cycling National Championships on their media partner’s, FloBikes, platform. Like in 2021, the USA Cycling Pro Road National Championships in Knoxville, Tenn., will kick off the 2022 live stream calendar. Other...
