BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 5, 2022
Lightbox Registrations Partners with RunSignup for Future of Race Registration
April 5, 2022 - Waltham, MA and Moorestow, NJ /ENDURANCE SPORTSWIRE/ - Lightbox Registrations, a registration provider in the Northeast United States, and RunSignup, the endurance event industry’s leading technology and registration provider, announce their strategic partnership. Lightbox Registrations is officially migrating its registration customer base to RunSignup’s platform for...
April 4, 2022
WHOOP and USA Cycling Partner to Optimize Performance of Team USA
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling announced on Monday their partnership with WHOOP, the human performance company. The partnership will enable National Team Athletes and their coaches with the tools they need to optimize athletes’ training and make informed decisions in the heat of the competition—with visibility into...
April 4, 2022
The Pro’s Closet Partners with Press Forward for PR Initiatives
LOUISVILLE, CO (April 4, 2022) /ENDURANCE SPORTSWIRE/ - The Pro’s Closet has partnered with Press Forward PR to help bring the online retailer’s mission and message to a broader audience. “Press Forward is a proven leader in outdoor and bike media relations, and we are thrilled to partner with them...
April 4, 2022
Outside Interactive, Inc. Launches Major Web3 Initiative
Boulder, Colorado (April 4th, 2022) /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world's leading outdoor-focused tech company, unveiled plans today for the Outerverse, an adventure-minded, wellness-driven alternative to the Metaverse. The Outerverse represents the first comprehensive foray into Web3 technology by a major consumer media company. Unfolding over the course of 2022,...
March 31, 2022
Nike To Pay $5 Million To Lontex Attorneys In Trademark Suit
Nike Inc. will have to pay $4.99 million to cover the attorneys’ fees and expenses that Lontex Corp. incurred in litigating to trial in an infringement case over Lontex’s “cool compression” trademark. SGB Media
March 31, 2022
XTERRA Launches New Long Distance Race Format
March 31, 2022 /ENDURANCE SPORTSWIRE/ - XTERRA is set to introduce a brand-new event format – XTERRA Long Distance - with the first of four races kicking off at the ski resort of Super-Besse in the Massif Central region of France this July. An exciting addition to the European schedule, the Long...
March 31, 2022
Ashworth Awards Acquires Elevation Culture’s Medallions & Awards Segment
/ENDURANCE SPORTSWIRE/ - Ashworth Awards is pleased to announce the acquisition of the medallion and awards business from Elevation Culture based out of Denver, Colorado. The addition of the Elevation Culture’s style of medals will allow Ashworth Awards to further expand their wooden medallion and award line. Dan Ashworth, CEO/President of...
March 30, 2022
Ahead of listing Felt parent adds 50% bike and 37% e-Bike growth
In its full year 2021 report, new Felt Bicycles parent Pierer Mobility has seen pedal powered bike sales rise by 50% and electric bikes register a 37% year-on-year uptick. Now selling three times the number of electric bikes than it does pedal cycles, at 76,916 units versus 25,837 units in...
March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
March 30, 2022
BikeExchange Offers Retail and Manufacturing Clients Free CDB Report
Asheville, North Carolina (March 30, 2022) /ENDURANCE SPORTSWIRE/ - In the second of their good-faith outreach to existing and potential clients, online bike marketplace BikeExchange (BEX) is again offering added value for its membership: All current and new North American based BEX clients will receive the eagerly awaited Cost of Doing Business...
