BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 20, 2022
Challenge Family Enters the World of Virtual Sports with ROUVY
20 January 2022 /ENDURANCE SPORTSWIRE/ - ROUVY will combine animated 3D avatars, both cycling and running, with real-life video footage of Challenge Family destinations to create a new level of interactive home training. The new partnership aims to continue development of a strong online community through virtual group rides, race-specific...
January 19, 2022
Kona Bicycles sold to Ohio outdoor group
Kona Bicycles has been acquired by Kent Outdoors, a Ohio-based company that was known until Wednesday as Kent Water Sports. Kent Outdoors owns several outdoor sports and watersport brands, including the Arbor snowboard brand. Kent Outdoors is no relation to Kent International, the New Jersey-based mass market bicycle brand. Bicycle...
January 19, 2022
SRAM acquires Hammerhead, maker of the Karoo 2 cycling computer
SRAM has today announced Hammerhead will join its portfolio of brands, with a transaction which completed on December 30, 2021. Hammerhead will continue to develop its award-winning Karoo 2 cycling GPS computer line, and will remain a stand-alone brand within the SRAM portfolio, allowing the brand to continue to build...
January 19, 2022
ShowcasedBlack Rifle Coffee to be Named the Official Coffee of Spartan US Across 10 Races Starting in 2022
Boston, Mass. (January 19, 2022) /ENDURANCE SPORTSWIRE/ - Black Rifle Coffee (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, is prepared to caffeinate the Spartan community starting in 2022. The BRCC mission harmonizes perfectly with the prominent military ties blended...
January 18, 2022
Professional Triathletes Organisation Announces Appointment of Lisa Bentley to The PTO Board
18th January 2022. LONDON, ENGLAND /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation today announced that it has appointed 11-time IRONMAN® Champion and Collins Cup Team International Captain, Lisa Bentley to the PTO Board. Bentley raced for 20 years as a professional triathlete winning 11 IRONMAN® races and 11 IRONMAN® 70.3 races. She...
January 18, 2022
Peloton hires McKinsey to review cost structure; cycle maker may cut jobs, close stores
Peloton is working with management consulting group McKinsey & Co. to review its cost structure and potentially eliminate some jobs, CNBC has learned. The possible job cuts were discussed in a recent call with members of Peloton’s management team, according to a recording obtained by CNBC. The apparel division, which has...
January 17, 2022
New Partnership Set to Transform Expedition Adventure Racing in North America
/ENDURANCE SPORTSWIRE/ - Bend Racing in Oregon, Rootstock Racing in Pennsylvania, and Hoodoo Adventures in British Columbia announce a new partnership to grow the sport of multi-day expedition racing in the United States and Canada: The North American Expedition Race Series. The series brings together premier race organizations in the...
January 14, 2022
Biofreeze Becomes Official External Pain Relief Partner of The Rock ‘N’ Roll Running Series
TAMPA, Fla. / PARSIPPANY, N.J. (Jan. 14, 2022) /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series is excited to announce a multi-year partnership with Biofreeze®, a Reckitt brand. The new partnership will feature Biofreeze as the Official External Pain Relief Partner of the Series and of each Rock ‘n’...
January 14, 2022
The Pro Cyclist Foundation and Black Swift Group, LLC Team Up With USA Cycling in Support of National Team Athletes
/ENDURANCE SPORTSWIRE/ - In a unique model, the Pro Cyclist Foundation, with funding support from Black Swift Group, LLC (“Black Swift”), a Boulder, Colorado based SEC registered investment firm, leads a new breed of investment to support USA Cycling Foundation and other cycling focused organizations. Everyone in the cycling industry knows...
January 13, 2022
FitLab Raises $15M, Acquires Fitplan, Ragnar, and Electric
An integrated operating company of performance lifestyle brands, FitLab raised $15M in Series A funding. The funding fuels FitLab's integrated fitness platform. Adding to its new growth capital, the company has acquired digital fitness app Fitplan, adventure running series Ragnar, and action sports brand Electric. Fitt Insider