BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 13, 2022
New Balance Continues to Expand in Boston With an Innovative Multisport Facility
Today, the athletic giant revealed The Track at New Balance, which is located across from its global headquarters at Boston Landing. The company described the new building as a place where Team New Balance, as well as professional and community athletes, will train and compete year-round. Yahoo Life
April 13, 2022
RunSignup Endurance Industry Assessment and Business Update
April 13, 2022 - Moorestown, NJ /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration provider for U.S. endurance events, announces its Q1 market assessment and business update. Overall, the industry has experienced a reduction in the number of planned events and participants are trending towards delayed registrations. The market continues to...
April 12, 2022
Rad Power Bikes lays off 100 employees, about 14% of staff, after raising $304M last year
Rad Power Bikes is slashing 100 jobs from its 725-person workforce as part of what the Seattle e-bike business describes as a restructuring. The cuts affect employees who helped power the company’s mobile services arm, which is shutting down, including those on the ground and at the Seattle headquarters. GeekWire
April 12, 2022
BOA Nutrition Teams with Georgia Sports Medicine Director Ron Courson and Bulldogs’ All-SEC Tackle Devonte Wyatt
RALEIGH, N.C. (April 12, 2022) /ENDURANCE SPORTSWIRE/ – BOA Nutrition, continues to ride a wave of momentum by adding Ron Courson, Director of Sports Medicine at the University of Georgia, to the company’s medical advisory board. Courson teamed up with BOA earlier this year following a pilot program with the Georgia football...
April 12, 2022
Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”
NEWBURY PARK, Calif. /ENDURANCE SPORTSWIRE/ - Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes, global ambassadors, and women cyclists, the new campaign explores the many expressions of commitment, and...
April 12, 2022
iFIT Nominated for 2022 Sports Emmy® Award For A Trek to Everest Interactive Treadmill Workout Series
LOGAN, UT /ENDURANCE SPORTSWIRE/ - iFIT, a global leader in connected fitness software, content and equipment, today announced it has been nominated for a Sports Emmy® by the National Academy of Television Arts & Science for iFIT: A Trek to Everest Base Camp, the first time programming originating from a...
April 11, 2022
USA Cycling Teams with HEADCHECK HEALTH to Prevent Mismanaged Concussions
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for bicycle racing in the United States, and HEADCHECK HEALTH, Inc. (‘HEADCHECK’), a leading tech-enabled provider of concussion protocol management, today announced a landmark agreement making HEADCHECK the Concussion Technology Partner of USA Cycling. As a result, USA...
April 11, 2022
Brooks Appoints Chief Running Advisor
Brooks has named the two-time US Olympian Des Linden its chief running advisor. Linden will help the running brand conceive and create new products and technology. SGB Media
April 11, 2022
Police recover prototype CeramicSpeed bikes stolen from headquarters
Police have recovered all three prototype bikes that were stolen from headquarters of Driven, the drivetrain start-up connected with component brand CeramicSpeed, Bicycle Retailer and Industry News (BRAIN) has reported. The two prototype bikes are valued at $40,000 and $30,000 each while the third bike is valued at $12,000. Bikebiz
April 11, 2022
United Endurance Sports Coaching Academy (UESCA) Partners with TrainingPeaks
HIGHLANDS RANCH, Colo. April 11, 2022 /ENDURANCE SPORTSWIRE/ - United Endurance Sports Coaching Academy (UESCA), the leader in science-based endurance sports education, today announced a partnership with TrainingPeaks, the leading athlete and coach training technology platform. As part of the partnership, UESCA certified coaches will receive discounted access to TrainingPeaks’...