BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 6, 2022
IFit Withdraws IPO Following Postponement In October
NordicTrack brand owner iFit Health & Fitness Inc. is scrapping its plans for an already postponed initial public offering, according to a filing with the Securities and Exchange Commission on Wednesday. MarketWatch
April 5, 2022
Flexia Raises $4 Million In Funding Round
Flexia, the at-home Pilates start-up, announced a $4 million seed round led by ADvantage, an early-stage VC fund investing in tech companies involved in sports, fitness, health, and gaming. Other strategic investors in the round include Phoenix Capital Ventures, Techstars, and Calm Ventures. SGB Media
April 5, 2022
Lululemon Taps Adidas, Nike Veterans for Key Footwear Roles as Brand’s New Shoe Biz Threatens Industry Giants
Lululemon announced the appointments of Simon Atkins to the role of SVP of footwear and Phil Dickinson to the role of SVP and global creative director. Atkins joins Lululemon after a 25-year stint at Adidas, where he most recently served as SVP and GM of global basketball and U.S. sports....
April 5, 2022
Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19
Changing consumer and industry pressures are changing the appearance of the apparel industry as sports and luxury clothing brands surge, and cheap fast-fashion brands contract, according to a new report from leading global brand consultancy, Brand Finance. The new report finds that amongst the top 50 apparel industry brands, the...
April 5, 2022
GO! St. Louis Marathon Weekend Returns in Full Force
ST. LOUIS (April 5, 2022) /ENDURANCE SPORTSWIRE/ - The GO! St. Louis Marathon Weekend brought St. Louis' favorite running tradition back to the city streets, historic landmarks, and beautiful parks of downtown St. Louis on April 2-3, 2022. The 22nd annual Marathon Weekend included races and festivities for everyone in the...
April 5, 2022
Lightbox Registrations Partners with RunSignup for Future of Race Registration
April 5, 2022 - Waltham, MA and Moorestow, NJ /ENDURANCE SPORTSWIRE/ - Lightbox Registrations, a registration provider in the Northeast United States, and RunSignup, the endurance event industry’s leading technology and registration provider, announce their strategic partnership. Lightbox Registrations is officially migrating its registration customer base to RunSignup’s platform for...
April 4, 2022
WHOOP and USA Cycling Partner to Optimize Performance of Team USA
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling announced on Monday their partnership with WHOOP, the human performance company. The partnership will enable National Team Athletes and their coaches with the tools they need to optimize athletes’ training and make informed decisions in the heat of the competition—with visibility into...
April 4, 2022
The Pro’s Closet Partners with Press Forward for PR Initiatives
LOUISVILLE, CO (April 4, 2022) /ENDURANCE SPORTSWIRE/ - The Pro’s Closet has partnered with Press Forward PR to help bring the online retailer’s mission and message to a broader audience. “Press Forward is a proven leader in outdoor and bike media relations, and we are thrilled to partner with them...
April 4, 2022
Outside Interactive, Inc. Launches Major Web3 Initiative
Boulder, Colorado (April 4th, 2022) /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world's leading outdoor-focused tech company, unveiled plans today for the Outerverse, an adventure-minded, wellness-driven alternative to the Metaverse. The Outerverse represents the first comprehensive foray into Web3 technology by a major consumer media company. Unfolding over the course of 2022,...
March 31, 2022
Nike To Pay $5 Million To Lontex Attorneys In Trademark Suit
Nike Inc. will have to pay $4.99 million to cover the attorneys’ fees and expenses that Lontex Corp. incurred in litigating to trial in an infringement case over Lontex’s “cool compression” trademark. SGB Media