BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 14, 2022
As Running Sales Continue to Sprint Ahead, REI Is Making a Bigger Play for the Category
The retailer said on Thursday that it is continuing to invest in a multi-year strategy that builds upon recent category growth. According to REI Co-op, customer demand for running and fitness products has doubled since the height of the COVID-19 pandemic, and the retailer aims to meet this demand by broadening...
April 14, 2022
Race Across America, Inc. Acquires “The 508”
Boulder, CO /ENDURANCE SPORTSWIRE/ The management of Race Across America, Inc. (the Company) and its affiliate Team Get Outdoors, LLC (TGO) is pleased to announce they have acquired the Silver State 508 – formerly known as the Furnace Creek 508 or simply “The 508”. The event was created in 1983...
April 14, 2022
USABA Announces Six Sport Ambassadors for Paralympic Sport of Blind Soccer
Colorado Springs, Colo. /ENDURANCE SPORTSWIRE/ As the newly-certified National Governing Body for the Paralympic sport of blind soccer, the U.S. Association of Blind Athletes (USABA) has appointed six individuals to act as sport ambassadors. Throughout the year, the five athletes and one coach will assist the organization in spreading awareness around...
April 14, 2022
CTS Adds 3 New Coaches to Expanding Coaching Staff
(Colorado Springs, April 14, 2022) /ENDURANCE SPORTSWIRE/ – CTS, a pioneer in the endurance coaching and camps industry, today announced three new additions to their staff of 50+ professional coaches. Addison Smith, Kerry Bonar, and Izzy Forrest are available to take new athletes immediately. CTS Founder and Head Coach, Chris...
April 13, 2022
Peloton Activist Investor Calls for Sale
Two months ago, Peloton bowed to shareholder pressure and removed John Foley as CEO. Now, an activist investor is agitating for a bigger change. Blackwells Capital renewed its call for Peloton to be sold, saying that the connected fitness giant cannot effectively reverse its slide as a public company. Blackwells...
April 13, 2022
New Balance Continues to Expand in Boston With an Innovative Multisport Facility
Today, the athletic giant revealed The Track at New Balance, which is located across from its global headquarters at Boston Landing. The company described the new building as a place where Team New Balance, as well as professional and community athletes, will train and compete year-round. Yahoo Life
April 13, 2022
RunSignup Endurance Industry Assessment and Business Update
April 13, 2022 - Moorestown, NJ /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration provider for U.S. endurance events, announces its Q1 market assessment and business update. Overall, the industry has experienced a reduction in the number of planned events and participants are trending towards delayed registrations. The market continues to...
April 12, 2022
Rad Power Bikes lays off 100 employees, about 14% of staff, after raising $304M last year
Rad Power Bikes is slashing 100 jobs from its 725-person workforce as part of what the Seattle e-bike business describes as a restructuring. The cuts affect employees who helped power the company’s mobile services arm, which is shutting down, including those on the ground and at the Seattle headquarters. GeekWire
April 12, 2022
BOA Nutrition Teams with Georgia Sports Medicine Director Ron Courson and Bulldogs’ All-SEC Tackle Devonte Wyatt
RALEIGH, N.C. (April 12, 2022) /ENDURANCE SPORTSWIRE/ – BOA Nutrition, continues to ride a wave of momentum by adding Ron Courson, Director of Sports Medicine at the University of Georgia, to the company’s medical advisory board. Courson teamed up with BOA earlier this year following a pilot program with the Georgia football...
April 12, 2022
Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”
NEWBURY PARK, Calif. /ENDURANCE SPORTSWIRE/ - Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes, global ambassadors, and women cyclists, the new campaign explores the many expressions of commitment, and...