BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 16, 2022
ShowcasedFuelin Partners With Pillar Performance to Deliver Macro and Micronutrient Nutrition Guidance to Athletes
/ENDURANCE SPORTSWIRE/ - Nutrition coaching company, Fuelin, is pleased to announce its official partnership with leading sports micronutrition brand, PILLAR Performance. The partnership brings together two companies at the forefront of health and nutrition for athletes.Fuelin’s nutrition coaching program provides athletes with a personalized guide to balance macronutrient intake with...
June 16, 2022
Jack Johnson Partners with Outside Interactive, Inc. on a Unique NFT Experience
Boulder, Colorado (June 16, 2022) /ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc., the world's leading creator of active lifestyle content, services, events, and experiences, today announced a partnership with multi-platinum-selling singer-songwriter Jack Johnson to enhance the company’s first NFT with one-of-a-kind musical rewards. Johnson joins Outside to celebrate its first NFT,...
June 14, 2022
Nix Biosensors Partners With SweatWorks to Revolutionize Hydration Monitoring
BOSTON, MASS. — JUNE 14, 2022/ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, today announces a partnership with SweatWorks, the leading digital technology agency for the fitness and wellness industry. As part of the partnership, SweatWorks will be responsible for the designing and building the hardware...
June 14, 2022
Athletic Footwear Sales Have Declined — and the Market Is About to Get Promotional
Athletic footwear sales declined to start the year, and promotions could define the back half of 2022. For the first three months of 2022, athletic footwear sales totaled $6.09 billion, according to The NPD Group retail tracking service, down $546 million from the $6.65 billion mark the year prior. FN
June 14, 2022
Speedo SALT Series Acquires Swim with Nick Memorial Race
Saint Augustine Beach, Florida/ENDURANCE SPORTSWIRE/ – Salty Sports Society, a leading open water swimming race company, has acquired the management contract for the 2nd Annual Swim With Nick memorial race in Dania Beach, FL. With the success of the inaugural event last year, the acquisition adds another stop to the extensive...
June 13, 2022
Carbitex Expands Flexible Carbon Plate Innovations for Work and Sport
KENNEWICK, Washington (June 13, 2022) /ENDURANCE SPORTSWIRE/ - Carbitex – the leader in flexible carbon fiber composites – expands its advancements across its flexible AFX technology platform with two new carbon fiber innovations. AFX anti-puncture (AFX-AP), designed for added protection in the workwear trade market, and AFX Formed, focused on...
June 13, 2022
Adidas Sues Nike Over Alleged Infringement On Certain Technologies
Adidas is accusing Nike of copying some of its technologies, according to a lawsuit filed last week. In a complaint filed in a Texas District Court on June 10, Adidas claimed that Nike “knowingly and intentionally” infringed on nine patents related to Adidas’ proprietary athletic technology. Yahoo
June 10, 2022
Mike’s Bikes buys four Elevation Cycles stores in Colorado
Mike’s Bikes, the California retailer acquired by Pon.Bike last August, has bought the four-store Elevation Cycles chain in the Denver area. Elevation Cycles, founded in 2012, has long been closely associated with Trek. A former Trek employee and his partners founded the chain in 2012 with the help of Trek....
June 10, 2022
Mark Allen – Road To Kona Series
Santa Cruz, June 8, 2022 /ENDURANCE SPORTSWIRE/ - Following on the heels of the wildly successful “Road to St. George” video series, Mark Allen Sports is proud to announce the new “Road to Kona” video series on YouTube. During the five-month build up to the 2021 Ironman World Championship in St....
June 10, 2022
USA Triathlon Partners With Hydrow as Official Connected Rowing Equipment And Rowing Training Partner
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced a partnership with Hydrow, the leading at-home connected rower, as the organization’s Official Connected Rowing Equipment and Rowing Training Partner through 2025. Hydrow leverages innovative technology to bring the on-water, outdoor experience of rowing to the home, recreating the feeling...