BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 27, 2024
Race Directors Called Upon to Petition Against United States Forest Service Hiring Freeze
Many trail runners in the United States recreate on public lands, much of which is managed by the USFS. From clearing trails to fighting fires to keeping long-drop toilets at trailheads clean and stocked with toilet paper, the USFS plays a critical role in caring for the 193 million acres...
November 26, 2024
UCI concerned about carbon monoxide use among riders: “WADA must also take a position”
In a statement Tuesday afternoon, the UCI sent a message to cycling leaders. The International Cycling Union explicitly asks riders to stop inhaling carbon monoxide (CO). IDL Pro Cycling
November 26, 2024
Celebrating 15 Years of Striker: A Legacy of Safety and Innovation
November 26, 2024 - Hudson, WI -/ENDURANCE SPORTSWIRE/ - Striker, a brand renowned for industry-leading fishing apparel, proudly celebrates 15 years of providing anglers with the most trusted fishing apparel on the market. Since the development of the brand in 2009 by Jim Poucher, Striker has been dedicated to equipping anglers...
November 26, 2024
United Endurance Sports Coaching Academy and Zipper Announce a Partnership to Empower Endurance Coaches
Highlands Ranch, CO – November 26, 2024 /ENDURANCE SPORTSWIRE/ – United Endurance Sports Coaching Academy (UESCA), a leading authority in science-based endurance sports education, has announced a strategic partnership with Zipper, an innovative website builder and social media management platform tailored for endurance sports coaches. This collaboration is set to...
November 25, 2024
Zwift And Truemed Help Unlock Pre-Tax HSA/FSA Savings For At-Home Fitness
(LONG BEACH, CALIFORNIA] /ENDURANCE SPORTSWIRE/ - Zwift, the global online fitness platform for cyclists, and Truemed, the payment solution for merchants at the forefront of treating and preventing chronic disease, today announced a partnership to make investments in well-being through cycling easier than ever before. For eligible customers, Zwift Ride...
November 25, 2024
Join ultra adventurer Sean Conway for free webinar ahead of inaugural Sportive Breaks LEJOG cycling challenge 2025
25th November 2024, Manchester UK /ENDURANCE SPORTSWIRE/ - The team at Sportive Breaks are to host a free webinar, "The Allure of LEJOG and How to Ride It," with ultra adventurer Sean Conway this Wednesday, 27th November, at 8pm. Gain expert tips, insights, and inspiration from one of the world’s...
November 22, 2024
Introducing Meliora: A Women-Led Experiential Marketing Agency Transforming Representation and Delivering Connection
Philadelphia, PA - November 22, 2024 /ENDURANCE SPORTSWIRE/ – Today marks the launch of Meliora, a dynamic new experiential marketing agency founded by event industry veteran Amanda Ehrhardt. Defined as the “pursuit of better” in Latin, Meliora is setting out to transform the marketing landscape by championing women's sports and...
November 21, 2024
Look Cycle acquires Pembree to strengthen gravity range
This acquisition allows Look Cycle to strengthen its footprint in Enduro and Downhill, broadening its gravity pedal offering and leveraging the industry-leading insights of Pembree’s founder, Phil Law, who will continue to lead the brand. BikeBiz
November 21, 2024
Spaces filling fast for the inaugural Triathlon Industry Conference powered by Scimitar, as industry-leading panel line-up is unveiled.
November 21. /ENDURANCE SPORTSWIRE/ - Triathlon Industry Association (TIA) has now announced the panel line-up for the first-ever Triathlon Industry Conference (TIC24), set to take place in partnership with Running Industry Alliance. Hosted in Loughborough, UK, on Monday 9th December, TIC24 will bring together the biggest names in triathlon to tackle...
November 20, 2024
Lawsuit Says Lululemon’s Mishandled DEI Efforts, Botched Leggings Launch, Led to Dropping Share Price
A Lululemon shareholder is accusing the activewear giant of several management failures that contributed to a falling share price. Lululemon shareholder James Wong alleged that shortcomings in the retailer’s diversity, equity and inclusion programs, as well as concealed inventory issues that led to a botched launch for a new line of...
