BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 8, 2023
How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...
June 8, 2023
Outside Interactive, Inc. Debuts National Park Television Series Featuring Recording Artist Mike Posner
BOULDER, CO | June 8, 2023 /ENDURANCE SPORTSWIRE/ – Outside Watch, the television network of Outside Interactive, today announced the broadcast premiere of Park Sessions, a new show featuring live concerts recorded off-the-grid in the remote wildlands of the most iconic national parks across the US. Premiering on June 8, the...
June 7, 2023
New Balance plans 120,000-square-foot manufacturing facility in Londonderry
Footwear maker New Balance wants to build a factory in Londonderry as part of its larger effort to expand manufacturing capacity in the U.S. The 17-acre property is intended to be the sixth U.S. manufacturing facility for New Balance, with the plan including a one-story building that will contain offices...
June 7, 2023
BibBoards Celebrates Ten Million Gone Program: Empowering Race Directors to Generate Revenue and Success
San Ramon, CA 6/7/2023 /ENDURANCE SPORTSWIRE/ – BibBoards, the leading innovator in race bib fastening solutions, is thrilled to announce a major achievement in their mission to transform the endurance sports industry. With the recent milestone of Ten Million Gone aka TMG program, BibBoards has successfully eliminated 10,000,000 safetypins providing athletes with...
June 7, 2023
Adidas offers student loan help for US employees
Adidas is offering to help its U.S. employees pay down their student loans. On Tuesday, the global shoe and apparel retailer announced that full-time employees who work at least 30 hours a week qualify for a $100 per month – or $1,200 per year – stipend through the company’s new...
June 7, 2023
Speedland Launches Fourth Commission The GS:PGH
Portland, Oregon, June 7, 2023 /ENDURANCE SPORTSWIRE/ - Developed by industry experts Dave Dombrow and Kevin Fallon and tested by elite trail running athletes, Speedland unveils the GS:PGH, a highly cushioned, customizable shoe designed for maximum performance and comfort for trail running. The GS:PGH, like all its predecessors, is a...
June 6, 2023
Three To Enter Grandma’s Marathon Hall of Fame As Class Of 2023
(DULUTH, MINN.) /ENDURANCE SPORTSWIRE/ - Elisha Barno, Dan Dock, and Barb Korte will all be inducted into the Grandma’s Marathon Hall of Fame as the Class of 2023, it was announced today. The three-member class, being honored for making longstanding and meaningful contributions to the race and the community, will...
June 6, 2023
Gatorade opens R&D lab in New York, US
PepsiCo-owned drinks brand Gatorade has announced the opening of the Gatorade Sports Science Institute (GSSI) research and development lab in Valhalla, New York. The new laboratory is designed to provide opportunity for innovation and discovery, to support product development across all ‘Gatorade Portfolio’ brands, including Gatorade, Fast Twitch, Propel, Muscle...
June 6, 2023
Eric Engemann introduced as the new Sales Director for FRESHJUNKIE Racing
Baton Rouge, LA /ENDURANCE SPORTSWIRE/ - FRESHJUNKIE Racing (FJR), a leading sports event management company, is thrilled to announce the appointment of Eric Engemann as the Sales Director. With a diverse background in event management, leadership, and community engagement, Eric joins FJR full-time after successfully leading Franciscan High School as...
June 6, 2023
Enabled Tracking continues to support events with live tracking
June 6, 2023, Front Royal, Va. /ENDURANCE SPORTSWIRE/ - As June begins, Adventure Enablers' live tracking wing, Enabled Tracking, is excited to welcome new and returning customers who seek live event tracking services for their logistical needs, participant safety, online engagement, and sponsor exposure. Mark Harris, the owner of Enabled Tracking,...
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