BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 7, 2023
Premium Hydration Beverage Electrolit Pushes Limits with Summer Ad Campaign Splash
/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality ingredients – kicks off summer with a multi-million dollar advertising campaign. Anchored to the premise of reaching, living and pushing limits, the advert is part of its omnichannel media strategy to raise awareness among consumers of where...
July 7, 2023
Introducing Ultra X Finland: A Thrilling 110km Two-Day Ultramarathon in Lahti
.ENDURANCE SPORTSWIRE/ - Ultra X, a leading organiser of ultra marathons worldwide, is excited to no unveil the newest addition to its series: Ultra X Finland. This exhilarating two-day ultramarathon, covering a distance of 110km, will take place in the picturesque surroundings of Lahti, Finland. With a challenging route spanning...
July 7, 2023
RunSignup Expands into Track Meet, Cross Country, and Tournament Events with Spectator Tickets
July 7, 2023 - Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology solution provider for endurance events in the United States, announces its expansion into track meet and cross country spectator tickets with its TicketSignup technology. Timers and event organizers are able to use TicketSignup to sell...
July 6, 2023
J&A Racing and Hoffman Beverage Company Announce New Partnership
July 6, 2023 – VIRGINIA BEACH, VIRGINIA /ENDURANCE SPORTSWIRE/ - J&A Racing is excited to announce a new partnership with Hoffman Beverage Company, which will now become the preferred alcoholic beverage partner for 7 race weekends throughout the year. Both J&A Racing and Hoffman Beverage Company are locally owned and operated...
July 5, 2023
PTO Unveils Leading Cycling Brand Ekoï As A New PTO Tour Partner
London, UK /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has signed up Ekoï as its first Official Helmet and Sunglasses Partner of the PTO Tour on a new three year deal. The leading cycling brand will begin its partnership at the PTO US Open in Milwaukee on 4-5 August 2023,...
July 3, 2023
DeFeet Move Custom Sales To Inside Team
Hildebran, NC, July 3, 2023 /ENDURANCE SPORTSWIRE/ - DeFeet announces all custom sock sales processes have returned to the inside sales team based at the DeFeet offices in Hildebran, NC. Long time custom sales representatives Brad Mettee and Kerri Willerton will no longer be with the company. Replacing the outgoing...
June 29, 2023
Pinarello has been sold
Global investment firm L Catterton – whose owners include luxury behemoth LVMH – announced the sale of iconic Italian bicycle brand Pinarello to a “private family office.” The assumption is that the total was greater than the €90 million LVMH reportedly paid for Pinarello in 2016. Fausto Pinarello – the son...
June 29, 2023
BikeBox Partners with the Adventure Racing World Series
/ENDURANCE SPORTSWIRE/ - Taking on an expedition-length adventure race by foot, bike and kayak is the challenge that teams face when they enter one of the Adventure Racing World Series Qualifier events held in exotic locations around the world each year. Getting to the start line can be just as...
June 28, 2023
Pureboost, #1 Best-Selling Clean Energy Drink Launches Apple Cider Vinegar New launch comes off the heels of rapid growth into retailers and recent fundraise
San Diego, CA /ENDURANCE SPORTSWIRE/ - Pureboost, Amazon’s number one best-selling antioxidant clean energy drink, launches its newest product – Apple Cider Vinegar. In the convenience of a portable pack, Pureboost Apple Cider Vinegar is part of their Superfoods Clean Energy segment, and, as with all other products, is completely...
June 28, 2023
Kitman Labs Announces Transcontinental Deal with Chicago Fire and FC Lugano
Menlo Park California and Chicago, Illinois (June 28, 2023)/ENDURANCE SPORTSWIRE/ – Kitman Labs, the global SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, announced a recent deal with the Chicago Fire of Major League Soccer (MLS) and FC Lugano of the Swiss Super...
