BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 18, 2023
Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint. From there, MilkPEP went...
September 18, 2023
Sydney Marathon runners describe chaotic race from ‘start to finish’
Questions surrounding the safety of Sunday’s Sydney Marathon have been raised after distressing scenes of runners vomiting and passing out were reported by competitors. Of the 17,000 runners in the 42.2km race, NSW Ambulance said it provided assistance to 40, while 26 were hospitalised and seven were left in a...
September 18, 2023
Man files lawsuit against Rad Power Bikes over front wheel disengaging
A Maryland man filed a class-action lawsuit against Rad Power Bikes on behalf of himself and other consumers for manufacturing a faulty fork and quick-release skewer design that combined with the weight of the bike can allow the wheel to disengage. According to the suit, Gary E. Mason, a resident...
September 18, 2023
Little Rock Marathon to host series of event safety trainings
/ENDURANCE SPORTSWIRE/ – Little Rock Parks & Recreation, the Little Rock Marathon and University of Central Arkansas are partnering to co-host a series of National Center for Spectator Sports Safety and Security (NCS4). The courses are open to event organizers, venue operators, city officials and public safety officials around Central...
September 18, 2023
Showcased40 Years of Capturing Memories: MarathonFoto and Bank of America Chicago Marathon Celebrate a Milestone Partnership
Chicago, IL /ENDURANCE SPORTSWIRE/ - MarathonFoto, the world's leading race photography company, and the Bank of America Chicago Marathon, one of the most iconic races on the global marathon circuit, are proud to celebrate an extraordinary 40-year partnership that has immortalized countless moments of triumph, determination, and camaraderie. For more...
September 14, 2023
Life Time Expands Personal Training Offerings
Life Time says it has expanded its Dynamic Personal Training portfolio with the launch of Dynamic Stretch across its athletic country clubs in North America. Already a component of Life Time's Dynamic Personal Training sessions, members not currently working with a trainer now can choose 25- or 50-minute sessions that...
September 14, 2023
Innovative Sport Surfacing Announces New Locations in Texas
Houston, TX /ENDURANCE SPORTSWIRE/ - Up-and-coming sports flooring franchise Innovative Sport Surfacing has just announced new active territories throughout Texas. The newest agreement was completed with Don Pearcy who now owns 15 territories throughout the state. “This is a monumental deal for our company as we seek to gain ground throughout...
September 14, 2023
Jose Maldonado Named Chief Marketing Officer of PeopleForBikes
BOULDER, COLO. /ENDURANCE SPORTSWIRE/ - PeopleForBikes, the U.S. bicycle industry’s trade association and a national advocacy nonprofit, announced Jose Maldonado as its first chief marketing officer. Maldonado started with PeopleForBikes in October 2019 and recently returned to lead strategy and amplify campaigns aimed at making the U.S. the best place to...
September 13, 2023
Lumin, Led by Industry Vets, Launches ‘World’s Smartest Fitness Studio’
Lumin Fitness is entering the franchising industry with what it calls “The World’s Smartest Fitness Studio,” a modern approach following four years of research and development led by fitness, franchising and gaming veterans. The first Lumin Fitness studio debuted in Irving-Las Colinas, Texas, bringing a smart studio with interactive wall-to-wall...
September 13, 2023
The Running Event Names Low Impact Alliance Environmental Impact Partner
PORTLAND, Maine (September 13, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and tradeshow, has named the Low Impact Alliance (LIA) its Environmental Impact Partner. The Running Event will take place November 28-30 at the Austin Convention Center in Austin, TX. The LIA is a collective of...
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