BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 22, 2023
Lululemon fails to find buyer for failing Mirror fitness gadget
Popular athletic apparel company Lululemon can’t find a buyer for fitness product Mirror — despite slashing the value it paid for the device by nearly 90%, insiders told On The Money. Lululemon paid $500 million for the low-tech gadget during the height of the pandemic-induced exercise craze in 2020. However,...
June 22, 2023
IRONMAN Enlists USADA to Provide Clean Sport Education for Athletes through Global Program
COLORADO SPRINGS, Colo. / TAMPA, Fla. (June 22, 2023)/ENDURANCE SPORTSWIRE/ – IRONMAN and the U.S. Anti-Doping Agency (USADA) are pleased to announce the launch of sport-specific education for IRONMAN® athletes to ensure that all professional and age group athletes around the globe receive world-class clean sport education. “IRONMAN wants all athletes...
June 22, 2023
2D Data Recording and MYLAPS join forces
KARLSRUHE / HAARLEM (June, 2023) /ENDURANCE SPORTSWIRE/ – German sports data recording company 2D and Dutch sports technology company MYLAPS join forces. Both companies partner up to leverage expertise on data distribution and data analysis and to offer the ultimate race experience to organizers, teams, racers, athletes and fans in both motorsports...
June 22, 2023
HJMT Media, LLC Extends Gratitude to Esteemed Sponsors
Wantagh, NY - June 22, 2023 /ENDURANCE SPORSWIRE/ - HJMT Media, LLC, the innovative media company behind the popular podcast "Hilary Topper on Air: The Endurance Sports Edition," along with ATriathletesDiary.com, proudly expresses heartfelt appreciation to its valued sponsors for their unwavering support. Sponsors play a vital role in the...
June 21, 2023
Train Fitness Closes $2.5 Million USD To Expand Automatic Workout-Tracking App For Strength Training
Train Fitness has secured $2.5 million USD in seed funding led by Relay Ventures to make recording your workouts at the gym less of an exercise in data entry using artificial intelligence (AI) and smartwatches. The Toronto fitness-tech startup claims its app can help users log strength-training workouts automatically by...
June 21, 2023
Under Armour Begins Corporate Layoffs
The Baltimore, Md.-based company confirmed to Footwear News that it has cut roles across its corporate workforce. Under Armour did not confirm the number of impacted employees or the reason for the cuts. The news comes as Under Armour, helmed by a new CEO, rolls out a plan to revamp...
June 21, 2023
Election Results: Running USA Board of Directors Welcomes Six New Members, One Incumbent Continues Service
June 21, 2023/ENDURANCE SPORTSWIRE/ – Running USA member representatives have approved the election of a slate of seven board members to three-year director terms which will begin July 1, 2023 and conclude June 30, 2026. One elected, Meghan Najera, Running USA Treasurer, is an incumbent returning to the board, which provides...
June 21, 2023
Fast Track Tennis Selects Sports and Fitness PR Firm, True North Brand Group as Agency of Record
HARTFORD CT. - (June, 2023)/ENDURANCE SPORTSWIRE/ – Fast Track tennis announced today their agency of record, True North Brand Group based in Hingham, Massachusetts. Fast Track tennis is disrupting the tennis industry with a new training device that will bring more players into the game, while it helps existing players improve...
June 20, 2023
Reebok Enters Into Smart Eyewear Licencing Agreement
Innovative Eyewear, Inc. announced that through an agreement with Authentic Brands Group, it had licensed the Reebok brand for smart eyewear. Innovative Eyewear is a manufacturer and retailer of smart eyewear under the Lucyd, Nautica and Eddie Bauer brands. Authentic also owns Nautica and Eddie Bauer. SGB Media
June 20, 2023
What Do Professional Trail And Ultrarunners Earn?
We recently conducted a survey aimed to collect data from numerous professional runners from around the globe. This anonymous survey was filled out by nearly 200 athletes and was designed to gain insight into some key issues regarding professional athletic careers and elite competition as the sport of trail and...