BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

April 17, 2025
iTAB and Ahotu Celebrate one year partnership – Bringing personalised medal products to thousands of global runners
April 17, 2025 /ENDURANCE SPORTSWIRE/ - Since launching the collaboration in early 2024, iTAB’s popular Medal Ribbon Hanger has been offered as an optional add-on alongside any bookable event listed on Ahotu.com and Worldsmarathons.com. The personalised add-on allows participants to display their hard-earned medals in a stylish and meaningful way....
April 16, 2025
Specialized announces pricing strategy to account for increased tariffs
Specialized Bicycles informed retailers that it will list a 10% additional tariff surcharge on a separate line item on B2B invoices for the new Turbo Levo 4 e-MTBs ordered after May 1. Orders shipped before that date will not include the surcharge. BRAIN

April 16, 2025
Colnago introduces the V5Rs. A bike built to win. More.
Cambiago (April 16th, 2025) /ENDURANCE SPORTSWIRE/ – Colnago proudly unveils the latest evolution in the V Series: the Colnago V5Rs, the ultimate all-rounder racing bike. Building upon the success of its predecessor, the V4Rs, this new model refines its winning formula. Notably, enhancements in weight ratio, aerodynamics, and handling ensure peak...

April 16, 2025
ATRA announces 2025 Better Together Scholarship recipients
April 16, 2025 /ENDURANCE SPORTSWIRE/ - In 2024, ATRA successfully launched the Better Together Scholarship program to help under-funded and aspiring race directors attend the 12th annual US Trail Running Conference. This program will continue for the 2025 edition of the US Trail Running Conference that is slated for October...

April 16, 2025
Uncommon Runner Launches Premium Running Apparel Collection – Spring 2025
Columbus, OH (April 16, 2025) /ENDURANCE SPORTSWIRE/ – A Bold New Brand Blending Performance, Identity, and Design. A New Voice in Running Apparel Uncommon Runner offers a deliberate alternative to mass-market athletic wear. With an emphasis on premium European craftsmanship, technical fabrics, and a sharp, distinctive design language, the brand...

April 16, 2025
Vekta Announces Partnerships With World Tour Teams
Paris, France (Wednesday, 16th April 2025) /ENDURANCE SPORTSWIRE/ - As the cycling season kicks into gear, Vekta is providing a number of the World’s top teams with the science, technology, and coaching insights to excel the training and performance of pro cycling teams. Vekta’s partnerships with pro teams are a...

April 16, 2025
Ashworth Awards’ Made in USA Medals Now Outshine Imports as Tariffs Drive Up Costs in the United States
North Attleboro, MA /ENDURANCE SPORTSWIRE/ - With new and incoming tariffs drastically increasing the price of imported goods, Ashworth Awards’ Made in USA dimensional steel medals, once price-matched with imported diecast options, now clearly outshine them in both cost and value. Over the past 5 years, Ashworth Awards has invested in...
April 16, 2025
The Marathon Project Names Blank’s Sports Nutrition As Official Nutrition and Personal Bottles Program Sponsor
CHANDLER, Ariz., (April 15, 2025) /ENDURANCE SPORTSWIRE/ – The Marathon Project has announced its first major corporate partner. Race organizers have released the details of a multi-year agreement with Blank’s Sports Nutrition to be the event’s official nutrition and personal bottles program sponsor. Blank’s Sports Nutrition was founded in 2024...

April 15, 2025
Marathon Tours & Travel Announced As Official Partner of the 2025 Shanghai Marathon
London/Shanghai (April 15, 2025) /ENDURANCE SPORTSWIRE/ - The Shanghai Marathon has today announced Marathon Tours & Travel as the Official International Tour Operator for the 2025 Shanghai Marathon, taking place on Sunday 30 November 2025. The partnership will see Marathon Tours & Travel work in tandem with international travel companies...

April 15, 2025
ShowcasedJP Sportswear / INTERMAX Joint Venture 2025
April 15, 2025 /ENDURANCE SPORTSWIRE/ - INTERMAX CO., LTD (a Vietnam and SE Asia apparel manufacturing group) & Aaron Corp dba JP Sportswear (a USA apparel manufacturing company) have concluded a joint venture agreement effective January 1st, 2025. JP Sportswear will be solely responsible for developing and supporting active and...