News Topics
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April 2, 2021
Salem, Oregon Announced as Host City of New IRONMAN 70.3 Oregon Triathlon
SALEM, Ore. / TAMPA, Fla. (April 2, 2021) – IRONMAN, in conjunction with Travel Salem and Sport Oregon, announced today that Salem, Oregon, will serve as the newest host venue for an IRONMAN® 70.3® triathlon. The inaugural IRONMAN® 70.3® Oregon event will take place on Sunday, July 25, 2021, with...
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April 2, 2021
Waco, Texas Newest Destination to Host Full-Distance IRONMAN Triathlon; Inaugural Edition Set for October 2021
WACO, Texas / TAMPA, Fla. (April 2, 2021) – IRONMAN announced today a new full-distance IRONMAN® triathlon will be added in Waco, Texas providing for additional racing opportunities in the fall of this year. The inaugural IRONMAN Waco will take place on Saturday, October 23, 2021 and be followed by IRONMAN® 70.3® Waco...
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April 2, 2021
What Makes a Pro Runner Valuable to a Brand?
Race performance still matters more than social media. For now. Outside
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April 2, 2021
It’s Time to Mash It Up: Humana Rock ‘N’ Roll Virtual Running Club Mixes It Up This April
TAMPA, Fla. (April 2, 2021) –The Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) is hitting the virtual pavement this April with the Mashup theme, and who doesn’t love a good mashup to jam out to on their runs? Throughout April, participants will be able to mash-it-up with one week...
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April 2, 2021
Italian private equity firm buys Cytech Group
PM&Partners SGR, and Italian private equity company, has become the majority shareholder in Cytech, the parent company Elastic Interface and other cycing brands. In 2020 the company sold more than 3.2 million pads. Elastic Interface also has recently expanded into offer cycling glove pads, used by brands including Giro. Cytech's...
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April 2, 2021
Peloton Completes Precor Acquisition
With this acquisition, Peloton establishes its U.S. manufacturing capacity, anticipates boosting research and development capabilities with Precor's highly-skilled team and accelerating Peloton's penetration of the commercial market. Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. Yahoo
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April 1, 2021
New York pop-up retailer brings rarely seen road brands to US cyclists
The pop-ups feature some high-end road cycling brands rarely seen in the U.S., such as Festka (from Czech Republic), Isadore (from Slovakia), MAAP (Australia), and Q36.5 (Austria). The store has no brick-and-mortar home, but makes online sales (with delivery by bicycle an option in New York City) and operates the pop-up...
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April 1, 2021
Chinese runners applaud marathon race’s termination of partnership with ASICS
Chinese runners applauded the suspension of a partnership between a domestic marathon race organizer and Japanese sportswear company ASICS, which has caused outrage among the Chinese public for its double-crossing move on the Xinjiang cotton issue. Global Times
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April 1, 2021
Groundbreaking SuperStarch Energy Now Available in Pre-Mixed Pouches
(Woodbridge, CT) The UCAN Company is launching an extraordinary innovation in sports fueling called UCAN Edge. It is the first and only SuperStarch-based energy product in a portable pouch. UCAN Edge delivers peak athletic performance without compromising your health and metabolic fitness, all in a convenient format. “I’ve used Edge...
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April 1, 2021
“No One Should Ever Be Penalized for Getting Pregnant”
How a new maternity leave policy is changing the landscape for female pros. Triathlete
