News Topics
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June 8, 2021
Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes, today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that...
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June 8, 2021
Jaybird Partners With Five-Time NBA All-Star Jimmy Butler
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...
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June 8, 2021
2 Buck Stuck – BibBoards is launching a campaign meant to reboot the endurance sports industry.
BibBoards – a company known widely in the sports community for their innovative, customizable bibSNAPS launches a new campaign to encourage and support endurance sports athletes and help the whole industry renovate adopting safe and sustainable technologies. Knowing that each tiny detail can be a crucial success factor, BibBoards comes...
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June 8, 2021
Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series
LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...
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June 8, 2021
Liv Cycling Welcomes Anita Naidu
NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...
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June 7, 2021
The Great U.S. Bicycle Shortage
A boom demand, a trade war, and pandemic have combined for major price inflation in the bicycle business. With demand high and supply low, prices for bikes and parts can be 15-25% higher than usual. Front Office Sports
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June 7, 2021
Implus LLC Announces Balega Brand Leadership Transition Appoints Jenna Campbell as VP Category and Brand Development
DURHAM, N.C. (June 7, 2021) — Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. Tanya and Bert have shepherded and guided Balega since its inception in 2003 to be the leading performance sock brand in the run specialty market. Effective June 30, 2021,...
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June 7, 2021
Wolverine Worldwide Expects Second Quarter 2021 Revenue To Exceed Second Quarter 2019
Wolverine World Wide Inc. said it expects second-quarter 2021 revenue to exceed 2019 levels due to better-than-expected trends across nearly all brands in its portfolio led by Merrell, Saucony and Sperry. SGBMedia
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June 7, 2021
Decathlon U.S.A. Announces New CEO, Christian Ollier, to Guide Continued U.S. Brand Growth
SAN FRANCISCO (June 7, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced the appointment of Christian Ollier as CEO of Decathlon U.S.A., allowing prior CEO, Michel D’Humières, to move on to other projects within the company. D’Humieres was appointed to the role in 2016 and led the company’s...
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June 7, 2021
Hannah Roberts Wins Third World Championship in Montpellier
MONTPELLIER, FRANCE – The USA Cycling BMX Freestyle team had their first contest in over a year this weekend in Montpellier, France at the 2021 UCI Urban World Championships. Hannah Roberts (Buchanan, Mich.) won the Elite Women’s category with a score of 91.90. This marks back-to-back World titles for Roberts and...
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