April 13, 2021

Desiree Linden Sets 50K World Record

Two-time Olympian and 2018 Boston Marathon champion Desiree Linden tackled her first ultramarathon on Tuesday on a certified 50K course near Eugene, Oregon, and she finished the distance faster than any other woman in the world ever has, becoming the first to break three hours. Women's Running

April 13, 2021

New Balance To Sponsor Boston College

Boston College described the partnership as its “largest financial footwear and apparel agreement” in Boston College (BC) athletics history. New Balance secures the right to provide uniforms, apparel and footwear for 30 BC’s 31 varsity sports. SGB Media

April 13, 2021

Poll finds 72 per cent of Japanese public want Tokyo 2020 cancelled or postponed

The Olympics are scheduled to start in just over 100 days but COVID-19 continues to cause disruption across the world and cases remain on the rise in Japan. A new survey has suggested Tokyo 2020 organizers are still struggling to win public support with more than 70 per cent of...

April 13, 2021

Snowbasin Announces Multi-Year Partnership with Salomon

HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...

April 13, 2021

Marty Nothstein drops appeal of dismissal in lawsuit against USA Cycling

Former U.S. congressional candidate and Olympic gold medal cyclist Marty Nothstein has withdrawn his appeal of a judge’s decision dismissing Nothstein’s defamation lawsuit against USA Cycling over its disclosure of a misconduct allegation against him. The Morning Call

April 13, 2021

Jaybird Teams Up With Justin Williams and L39ION of Los Angeles To Answer Adventure

PARK CITY, Utah — April 13, 2021 —Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its multi-year partnership with Justin Williams and L39ION of Los Angeles, the LA-based professional cycling team. Founded in 2019 by brothers Cory and Justin Williams, L39ION of Los Angeles is...

April 13, 2021

New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer

Holland, MI (Apr. 13, 2021) -- New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers. Hailing from the revered Dragon’s Milk family, the next legend in imbibing has arrived. Aged...

April 13, 2021

Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record

Boulder, CO  — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...

April 13, 2021

Machines For Freedom Launches New Category In Versatile Off-Road Collection

Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new category of cycling for the previously road-specific apparel brand, the Versatile Off-Road Collection is a dirt-inspired...

April 13, 2021

UltrAspire Elite Jeff Browning secures his 22nd 100-mile victory at the Zion 100

After little to no racing during the 2020 season, the competitive field is looking to be stellar this year as ultramarathoners gear up to tackle the race season. For Jeff Browning, the Zion 100 was on his list and there were some big goals attached to it. This past weekend,...