News Topics
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April 19, 2021
CUORE of Switzerland Becomes Official Performance Cycling Apparel Partner of USA Cycling
COLORADO SPRINGS, Colo. – CUORE of Switzerland, Inc. has signed a five-year agreement as the Official Performance Cycling Apparel of USA Cycling. With offices around the world, CUORE will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road and track as USA Cycling champions performances for the...
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April 19, 2021
How I Tricked Myself Into Liking Running
It’s good for your mental and physical health, and doesn’t require any equipment. So why does it seem so hard to get started? NYT
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April 19, 2021
At-Home Fitness Company Tempo Raises $220 Million
Tempo, an at-home fitness subscription system that says it had zero cancelations in the past year, raised $220 million in Series C funding led by Japanese holding company SoftBank. Front Office News
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April 19, 2021
The Plot to Kill the Olympics
When Konstantin Grigorishin—über-wealthy Ukrainian businessman, aspiring philosopher, former pal of Russian oligarchs—introduced the upstart International Swimming League in 2019, he made the first move in an ambitious plan that could blow up Olympic sports and usher in a new era of athlete fairness. Outside
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April 19, 2021
Events.com Partners with SoDisp on Best-in-Class Virtual Event Experiences Powered by Gamification and Designed with Social Distancing in Mind
LA JOLLA, CA (April 19, 2021) — Events.com, a mobile-first event management and registration platform, today announced the company is partnering with SoDisp, the world’s most powerful virtual challenge platform. The innovative partnership adds advanced gamification and socially distanced virtual event experiences to Event.com’s diverse portfolio of products and services,...
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April 18, 2021
Fitness drones are coming, if inventors can get all the kinks out of them
Researchers say that the recreational drone market — valued at $2.33 billion in 2020, according to data from Research and Markets — could come together with the $30 billion wearables market to produce what may one day be a fixture in personal health and wellness: fitness drones. Washington Post
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April 17, 2021
Marathon Runners Are Sweating Over Future of 2021 Races
Running clubs across the country are seeing jumps in members, even as plans for the big summer and fall races remain in question. Bloomberg
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April 16, 2021
Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...
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April 16, 2021
Red Knot Racing Announces Kilimanjaro Trail Run
West Kilimanjaro, Tanzania — Red Knot Racing Company has announced the addition of Kilimanjaro Trail Run to their 2021 lineup of endurance races in Tanzania. The race boasts trail events of ultra, full, and half marathon distances, each highlighting Kilimanjaro’s Shira Plateau. Kilimanjaro Trail Run will take place on September...
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April 16, 2021
ZOUMA Hits the Ground Running
London, UK: ZOUMA – the new sustainable, ethical running apparel brand – celebrated its launch last night by releasing three striking men’s and women’s collections, available to buy now at wearezouma.com. Designed for the eco-conscious runner, the high-performance singlets across the Duo Motion, Volt and Faze collections are all made...
