News Topics
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April 20, 2021
Adidas To Sponsor Boston Marathon Through 2030
The Boston Athletic Association (B.A.A.) announced that the organization has extended its longstanding official sponsorship with Adidas through 2030. The announcement marks more than 40 years of partnership between the athletic organizations. SGB Media
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April 19, 2021
Airbnb announces $8 million Athlete Travel Grant scheme to support Olympians and Paralympians
Up to 500 athletes a year will receive $2,000 (£1400/€1600) in promotional credit with The Olympic Partner (TOP) member Airbnb in new scheme to support travel, accommodation and training. Inside the Games
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April 19, 2021
Self-Driving Cars: A Tutorial for Cyclists and Runners
Will self-driving cars be safer than human-driven vehicles? Almost certainly. Avoiding collisions with people, cyclists, or other vehicles is an essential requirement of the self-driving vehicle. What can we do now to help self-driving vehicles see and avoid us? Slowtwitch
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April 19, 2021
Feds warn against using Peloton treadmills after child’s death
Households with children and small pets should immediately stop using Peloton Interactive's Tread+ treadmills, according to the U.S. Consumer Product Safety Commission, which is investigating the death of one child and dozens of other incidents involving the exercise equipment. CBS News
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April 19, 2021
Easy Day Sports Launches Registration for the 2021 Dallas Cowboys Draft Day Virtual 5k
Dallas, Texas – April 19, 2021 – The Dallas Cowboys are teaming up with Easy Day Sports to launch the 2021 Dallas Cowboys Draft Day Virtual 5K presented by Baylor Scott & White Health. Fans will have the option to participate in three levels and all participants will receive a commemorative 2021...
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April 19, 2021
CUORE of Switzerland Becomes Official Performance Cycling Apparel Partner of USA Cycling
COLORADO SPRINGS, Colo. – CUORE of Switzerland, Inc. has signed a five-year agreement as the Official Performance Cycling Apparel of USA Cycling. With offices around the world, CUORE will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road and track as USA Cycling champions performances for the...
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April 19, 2021
How I Tricked Myself Into Liking Running
It’s good for your mental and physical health, and doesn’t require any equipment. So why does it seem so hard to get started? NYT
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April 19, 2021
At-Home Fitness Company Tempo Raises $220 Million
Tempo, an at-home fitness subscription system that says it had zero cancelations in the past year, raised $220 million in Series C funding led by Japanese holding company SoftBank. Front Office News
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April 19, 2021
The Plot to Kill the Olympics
When Konstantin Grigorishin—über-wealthy Ukrainian businessman, aspiring philosopher, former pal of Russian oligarchs—introduced the upstart International Swimming League in 2019, he made the first move in an ambitious plan that could blow up Olympic sports and usher in a new era of athlete fairness. Outside
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April 19, 2021
Events.com Partners with SoDisp on Best-in-Class Virtual Event Experiences Powered by Gamification and Designed with Social Distancing in Mind
LA JOLLA, CA (April 19, 2021) — Events.com, a mobile-first event management and registration platform, today announced the company is partnering with SoDisp, the world’s most powerful virtual challenge platform. The innovative partnership adds advanced gamification and socially distanced virtual event experiences to Event.com’s diverse portfolio of products and services,...
