April 27, 2021

Life Time Announces $10,000 in Prize Purse Winnings for 2021 Chequamegon MTB Festival Presented by Trek

CABLE, Wis., April 27, 2021—Winners of the 2021 Chequamegon (sheh-wah-meh-gun) MTB Festival presented by Trek will receive a combined total of $10,000 in prize purse winnings this September. The festival, which was founded in 1983 with only 27 riders in its inaugural year, is owned and produced by Life Time...

April 27, 2021

Olympians Are Not Allowed to Demonstrate, But Will They Anyway?

The International Olympic Committee (IOC) announced on April 21 that it would uphold its ban on peaceful demonstrations and protests, such as raising a fist or kneeling on the podium, at the Olympic Games. Athletes who do so in Tokyo will face sanctions, but how they will be reprimanded remains...

April 26, 2021

Outerbike will hold 2 events this year

Outerbike announced it will hold two events this year and canceled four others this summer because of a demo bike shortage. Outerbike Moab will take place Oct. 1-3 and Outerbike Bentonville (Arkansas) Oct. 22-24. The previous events — Killington, Vermont (July 23-25), Crested Butte, Colorado (Aug. 13-15), Duluth, Minnesota (Aug....

April 26, 2021

Cotopaxi Bolsters Team with Strategic New Hires

Salt Lake City, UT. (Apr. 26, 2021) – Outdoor brand and B Corp, Cotopaxi, announces four new additions to its team, focusing on strategic growth and brand development. To accommodate its sustainable expansion, Cotopaxi welcomes Cindy Grönberg Moldin as Vice President of Brand, Landon John as Director of Retail, Skylar...

April 26, 2021

Live Event Broadcast Coverage Returns To Facebook Watch In 2021, Kicking Off With The Intermountain Healthcare IRONMAN 70.3 North American Championship In St. George, Utah, Usa On Saturday, May 1

TAMPA, Fla. (April 26, 2021) – Following its Sports Emmy nomination for the coverage of the IRONMAN VR Pro Challenge on Facebook Watch, IRONMAN, announced today the return of live event coverage on Facebook Watch via the IRONMAN Now®Channel for the fourth straight year, featuring events from around the world in...

April 26, 2021

Mammut Enters a Sustainable Future With Telemos Capital

SEON, Switzerland (April 26, 2021) – Today, Swiss holding company Conzzeta has announced the full acquisition of Mammut by the financial investor Telemos Capital. Mammut will gain a new, strong partner in Telemos, who will support the Swiss outdoor company in the further development of its business model. Mammut will...

April 26, 2021

Pacer makes mid-race decision to run full marathon, wins in 2:11:00

Jake Smith started the race as a pacer, but after his planned exit point, he decided to keep running on a whim, and he carried on to the finish line far ahead of second place and well under the Olympic standard of 2:11:30. Canadian Running Magazine

April 26, 2021

Saucony® Unveils All-New Freedom 4

WALTHAM, MA (April 26, 2021) – Whether running stairs at the stadium, tackling boot camp at the park, or counting reps at the gym, a running shoe that can transition between varied workouts is a must. Global performance running lifestyle brand Saucony today unveiled the all-new Freedom 4, delivering a...

April 26, 2021

PTO taps IMG to help secure international broadcast deals

The IMG agency has been appointed to assist in distributing the global media rights to events organised by the Professional Triathletes Organisation (PTO). The three-year deal will initially focus on delivering global coverage and broadcast partnerships for this year’s Collins Cup, which will see 12-person squads from the US, Europe...

April 26, 2021

deboer wetsuits partners with Olympic Gold Medalist, Nicola Spirig

Stamford, CT, Release: April 26, 2021 - deboer wetsuits is thrilled to announce a multi-year partnership with Nicola Spirig.  Spirig is one of the most decorated short course triathletes of all time, winning Gold at the 2012 London Olympics, Silver at the 2016 Rio de Janeiro Olympics, and is a...