May 19, 2021

Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon

May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...

May 19, 2021

Leukemia & Lymphoma Society’s Team In Training Partners with haku for Second Annual Resilience Challenge

As the COVID-19 pandemic continued to require social distancing throughout 2020, The Leukemia & Lymphoma Society’s (LLS) Team In Training, the leader for endurance sports training for charity, created a virtual event that would unite their community in support of the of LLS’s mission to cure leukemia, lymphoma, Hodgkin's disease...

May 19, 2021

Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021

NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...

May 19, 2021

High Five Events Agrees to Multi-Year Partnership with Zone3 USA

AUSTIN, Texas, May 19, 2021 -- High Five Events, one of the largest privately owned event production companies in the United States, announces a two-year agreement with Zone3 USA. The partnership makes Zone3 USA the Official Triathlon and Swim Gear of CapTex Triathlon presented by Life Time and Kerrville Triathlon...

May 19, 2021

Corrigan Sports Enterprises partners with MarathonFoto to capture athletes’ images at the Corrigan Sports Running Festivals as their official race photography provider.

With the return to live racing, partnering with Corrigan Sports Running Festivals is an exciting opportunity for MarathonFoto. Corrigan will kick off their racing series with the Delaware Running Festival on June 12th & 13th, then the Frederick Running Festival on July 10th and 11th, the Baltimore 10 Miler on June 5th,...

May 18, 2021

Equinox Shifts Business Plan, Scores Big With App

Equinox is using a “tribrid” model for at-home, in-person, and outdoor workouts. Additionally, the company owns SoulCycle and began selling stationary bikes last year. Front Office News

May 18, 2021

Ironman Lake Placid to Require Proof of Vaccination

Town officials approved the popular Ironman Lake Placid to move forward this summer, scheduled for July 25, with a number of COVID modifications. Most notably, athletes, volunteers, and staff will be required to get vaccinated and show proof of their COVID-19 vaccine. Triathlete

May 18, 2021

Why Is Nike Still Backing Alberto Salazar?

Would Nike really double down in defense of the most polarizing figure in professional running if they didn’t think he could clear his name? Conversely, if the Salazar brand is irredeemable, why doesn’t the Swoosh cut him loose? These are the underlying questions in Nike’s Big Bet, a new documentary which draws...

May 18, 2021

TriggerPoint Rolls Out Fresh New GRID 1.0 Colors

CARLSBAD, Calif. (May 18, 2021) —  Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate...

May 18, 2021

Lectric eBikes Announces Premium Upgrades to Collection of Foldable E-bikes

PHOENIX (May 18, 2021) — Lectric eBikes debuts its newest collection of Lectric XP 2.0 e-bikes, now featuring adjustable front wheel suspension, increased cargo carrying capacity, and a redesigned ergonomic handlebar for added comfort and accessory-mounting capabilities. The Lectric XP 2.0 series is available for purchase now at www.lectricebikes.com in...