July 12, 2024

The ‘glamorous’ life of a Tour de France cyclist: Horrible hotels, mouldy walls, foul smells, and peeing in bottles + more on the live blog

Despite what you may expect for elite athletes participating in one of the biggest sporting events in the world, it’s fair to say that the Tour’s traditional range of, shall we say interesting, hotels – booked by organisers ASO for all the teams – has hardly inspired confidence over the...

July 12, 2024

How These Brands Are Chasing Olympic Gold in Paris and Beyond

U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales. Comcast's NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18 percent for the latest Olympics compared to...

July 12, 2024

RunSignup Q2 2024 Update

Moorestown, NJ – July 12, 2024 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, is pleased to announce significant growth and advancements in the second quarter of 2024. The endurance community continues to demonstrate positive growth, while RunSignup continues to grow...

July 12, 2024

Boilermaker 15K Opens PRRO Circuit 2024-25 on July 14 in Utica, NY

UTICA, NY /ENDURANCE SPORTSWIRE/ – Anticipation is running high for the 2024-25 PRRO Circuit season-opener at the 47th Boilermaker 15K presented by Excellus BlueCross BlueShield on Sunday, July 14. The Boilermaker male and female winners will earn eligibility for the PRRO Super Bonus, now at $20,000 (split if an eligible...

July 11, 2024

New Film Debuts About Courtney Dauwalter’s Epic ‘Triple Crown’ of Ultra-Trail Running

In 2023, Courtney Dauwalter won ultrarunning’s three most iconic races during the span of about nine weeks—Western States 100, Hardrock 100, and Ultra-Trail du Mont-Blanc—in what has become known as the “Triple Crown” of ultra-trail running. Salomon, one of her primary sponsors, has just released a new film about her...

July 11, 2024

Why is Triathlon Gear So Expensive (or Cheap?)

Let’s be honest, there’s no point trying to win an argument that there aren’t cheaper alternatives available, but we also need context. For many, triathlon will be a sport where you swim, bike, and run almost constantly, training often and racing sparingly – in stark contrast to many other hobbies. It...

July 11, 2024

Tour de France Behind The Scenes & Sports Tech!

The Tour de France is in full swing, and with it, a few days ago, the time trial stage. That’s always an interesting opportunity to check out which sports tech riders are using, such as bike computers, trainers, as well as things like laundry machines and fans (the swirling variety,...

July 11, 2024

New IRONMAN 70.3 Triathlon In The Loire Valley, France, Confirmed For The 2025 Season

- IRONMAN 70.3 Tours Métropole - Loire Valley will take place on 1 Jun 2025 with registration opening 24 July 2024 at ironman.com/im703-tours - Age-group qualifying slots for the 2025 VinFast IROMAN 70.3 World Championship in Marbella will be available Images can be downloaded: HERE TOURS, France / LONDON, UK...

July 11, 2024

Jönköping, Sweden, Confirmed As Host City For The 2025 IRONMAN 70.3 European Championship Triathlon

- The 2025 IRONMAN 70.3 Jönköping European Championship triathlon will take place on Sunday 6 July, 2025 - Registration will open on 24 July 2024 at ironman.com/im703-jonkoping Images are available: HERE JÖNKÖPING, Sweden / TAMPA, FL. (July 11, 2024) /ENDURANCE SPORTSWIRE/ – IRONMAN, along with the Jönköping Municipality and Destination...

July 11, 2024

Physical Activity Declines Globally Despite Fitness Trackers’ Popularity, New Research Shows

Fitness trackers have exploded in popularity, with sales skyrocketing from $14 billion in 2017 to over $36 billion in 2020. This surge suggests a growing interest in monitoring steps, calories burned, and overall activity levels. However, new research reveals a surprising truth: despite the rise of fitness trackers, physical activity...