June 8, 2021

Mechanix Wear and 100%® Partner For Exclusive Glove Collection

SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...

June 8, 2021

Sipping a Pink Beverage Preride May Boost Your Endurance and Power

Drinking a beverage with a pink color before a ride may boost your endurance and power as opposed to reaching for regular, clear water, new research shows. Yahoo! Life Psychologically, it’s common to associate the color pink with sweetness, and we tend to reach for sweet tastes before exercise in anticipation of using...

June 8, 2021

Hashimoto insists Tokyo 2020 will go ahead as 10,000 volunteers quit over COVID-19

It has been reported that 10,000 of the 80,000 volunteers for the Games have quit, largely because of coronavirus fears. However, Tokyo 2020 President Seiko Hashimoto insists this year’s Olympic and Paralympic Games will take place as planned - unless the majority of teams are unable to travel to Japan...

June 8, 2021

US Trail Running Conference announces theme for 2021 – 
Trail Running as a Restorative Sport

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running as a Restorative Sport. This theme is an organic and logical development from last year’s successful theme of Trail Running Communities for...

June 8, 2021

Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure

  PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes,  today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that...

June 8, 2021

Jaybird Partners With Five-Time NBA All-Star Jimmy Butler

PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...

June 8, 2021

2 Buck Stuck – BibBoards is launching a campaign meant to reboot the endurance sports industry.

BibBoards – a company known widely in the sports community for their innovative, customizable bibSNAPS launches a new campaign to encourage and support endurance sports athletes and help the whole industry renovate adopting safe and sustainable technologies. Knowing that each tiny detail can be a crucial success factor, BibBoards comes...

June 8, 2021

Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series

LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...

June 8, 2021

Liv Cycling Welcomes Anita Naidu

NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...

June 7, 2021

The Great U.S. Bicycle Shortage

A boom demand, a trade war, and pandemic have combined for major price inflation in the bicycle business. With demand high and supply low, prices for bikes and parts can be 15-25% higher than usual. Front Office Sports