June 18, 2021

Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth

FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward Partners assumes majority ownership in this fast-growing industry stalwart. This acquisition will set Superfeet up...

June 17, 2021

Transgender athlete named as alternate to U.S. Olympic women’s BMX team

No openly male-to-female transgender athlete has ever competed on the women’s side in the Olympics, but Chelsea Wolfe is coming close. Wolfe was named last week as a reserve for the U.S. women’s BMX Freestyle Olympic team by USA Cycling, acting as an alternate for the two female freestylers selected...

June 17, 2021

KOM Cycling Expands into On-Bike Storage Category with Two New Products

East Lansing, Michigan (June 17, 2021) — On the heels of launching the highly touted Full-Motion Indoor Cycling Rocker Plate, KOM Cycling is adding two clever new products, on June 22nd, to its problem-solving line of cycling products – this time more focused on outdoor riding for the summer season:...

June 17, 2021

NURVV Run Launches Major New Update To Its Ground-Breaking Running Tech

London, 17 June 2021: NURVV Run, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, has today unveiled a major new product enhancement. The update will further elevate the training of runners of all abilities and help hone...

June 17, 2021

Rugged Races and RAM Racing Become Ventures Endurance

BOSTON, MA (June 17, 2021) — Ventures Endurance, a subsidiary of Gannett and one of the USA TODAY NETWORK Ventures companies, announced today a rebrand of its visual identity and representation across its portfolio of endurance races and events. The rebrand includes the combining of previously acquired Boston-based Rugged Races...

June 17, 2021

Tour de France to hold women’s cycling race in July 2022

A women's version of the Tour de France will be held in 2022 with a start on Paris' iconic Champs-Elysees boulevard after the conclusion of the men's race, organizers announced Thursday. The "Tour de France Femmes" aims to become a permanent fixture on the women's world tour cycling calendar after...

June 17, 2021

Kristen Faulkner files legal challenge to USA Cycling’s Olympic women’s road selection

U.S. rider Kristen Faulkner has filed a legal complaint with the U.S. Olympic and Paralympic Committee to challenge USA Cycling’s selection of the women’s road team for the upcoming 2021 Olympics in Tokyo. VeloNews

June 17, 2021

ZWIFT Signs on as Title Sponsor Tour de France Femmes

The women’s Tour de France is well and truly in the works, now with the backing of Zwift as their presenting partner. Zwift confirmed on Thursday that they will partner with the A.S.O. to create the Tour de France Femmes avec Zwift in 2022. Furthermore, the virtual platform has signed...

June 17, 2021

Continued Malaysia lockdown means Shimano and Kent will keep factories closed through June 28

The Malaysia government has ordered a COVID-19 lockdown to continue at least until June 28, extending the closure of bike factories there by at least another two weeks. BRAIN

June 17, 2021

Kryptonite Adds New Security Options for E-Bike Owners

Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...