News Topics
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July 15, 2021
XTERRA Adventures TV Series Premieres July 15, XTERRA Beaver Creek this Sat
The first episode in an all-new season of XTERRA Adventures debuts on xterraplanet.com and Outside TV tonight, July 15, 2021, at 10pm EDT. The seven-episode TV series takes viewers to some of the most iconic destinations in all of endurance sports for an inside look into the races, places, and...
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July 15, 2021
Kate Hudson-Backed Apparel Brand Fabletics Taps Banks for IPO
Fabletics, the workout-apparel brand backed by Kate Hudson, has tapped banks to help it prepare for an initial public offering that it hopes would value it at more than $5 billion, according to people familiar with the matter. WSJ
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July 15, 2021
Energy unleashed: Science in Sport launch the Beta Fuel range, changing the game of endurance sports nutrition
The team at Science in Sport are excited to launch what they define as ‘the most complete and innovative fuelling solution on the market.’ The updated Beta Fuel product line builds on the scientifically-tested blend of carbohydrate powder, using a new ratio of 1:0.8 maltodextrin to fructose to increase exogenous CHO...
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July 15, 2021
To the Trailhead and Beyond: Marmot and Ford Bronco Unite to Benefit America’s State Parks
Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4x4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded gear and a first-of-its-kind ambassador road trip promoting 15 state parks in 15 states. Rock climber...
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July 15, 2021
East Coast Greenway’s New York City-to-Philadelphia Ride has raised nearly $150,000 for trail development
DURHAM, North Carolina - Six weeks ahead of the inaugural New York City-to-Philadelphia Greenway Ride, registered participants have already raised nearly $150,000 in support of continued East Coast Greenway development in New York, New Jersey and Pennsylvania - an area with significant active transportation needs. Riding to improve access to...
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July 15, 2021
GFNY tackles Tourmalet
NEW YORK CITY, Jul 15, 2021 – GFNY Lourdes Tourmalet is the latest addition, making this race the fourth in France on the GFNY calendar. Scheduled for June 12, 2022, riders get to race the iconic Col du Tourmalet (2115m) in the Pyrenees. It’s the most used mountain pass by...
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July 14, 2021
Global poll finds weak interest in Tokyo Olympics as Thomas Bach makes China gaffe
A new international poll has revealed that global interest in the Tokyo Olympics is waning, with hosts Japan one of the least enthusiastic countries. The Ipsos Global Advisor survey of more than 19,000 adults across 28 countries found the lowest support for the Games was in South Korea, where just...
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July 14, 2021
Barebells Fuels Athlete Ambassadors at This Year’s 2021 NOBULL CrossFit® Games
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have been training for The 2021 NOBULL CrossFit® Games for quite some time,” said Ben Jones, CEO....
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July 14, 2021
NOCCO Supports Athlete Ambassadors in the CrossFit® Games
LOS ANGELES (July 9, 2021) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting the 2021 NOBULL CrossFit® Games and will have five athletes competing. NOCCO will be present to provide their athletes with fuel and support to help conquer the competition....
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July 14, 2021
Just Days Before Olympics, Tokyo’s Outdoor Swimming Venue Stinks
In less than two weeks, Olympic swimmers will dive into Tokyo Bay to compete in the triathlon. For residents who live near the shore, that’s an unappealing thought because, despite months of efforts to clean up the water, the bay stinks. Some scientists are concerned that the city’s proposed clean-up...
