News Topics
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July 8, 2021
World leading race calendar, Ahotu.com, expands coverage to include all major endurance event formats
In preparation for the long-awaited reopening of the endurance event scene, Ahotu.com has become the biggest and the most comprehensive endurance calendar on the planet. The Ahotu team has added 15 new verticals. With the addition of triathlon, cycling, swimrun, swimming and other popular disciplines, Ahotu is now the place...
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July 8, 2021
Asobi Ventures acquires majority stake in Cinelli and Columbus brands
Asobi Ventures has acquired a majority share in Gruppo Srl, the parent company of Italian bicycle manufacturer Cinelli and tube manufacturer Columbus. In partnership with Austin, TX-based Asobi Ventures, Cinelli and Columbus plan to expand their footprint with bike dealers globally while building on the foundations it has established in...
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July 8, 2021
Olympics host city Tokyo bans spectators amid COVID-19 emergency
The Olympics will take place without spectators in host city Tokyo, organisers said on Thursday, as a resurgent coronavirus forced Japan to declare a state of emergency in the capital that will run throughout the Games. Organizers were still uncertain how much revenue would be lost due to the absence of spectators,...
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July 7, 2021
X2 Performance, a manufacturer of sports drinks and supplements, raised $16 million
Giants running back Saquon Barkley has joined Bucs linebacker Lavonte David and the NBA’s Kawhi Leonard as an investor in X2 Performance, the makers of non-carbonated energy drinks. Barkley’s investment comes as part of a $16 million Series D raise, led by previous investor L Catterton. The company started in...
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July 7, 2021
Japan to Declare State of Emergency 16 Days Ahead of Tokyo Olympics
Officials from the Japanese government, the International Olympic Committee, and Tokyo organizers will meet Thursday or Friday to discuss how to proceed with spectators at the Games. Women's Running
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July 7, 2021
SoulCycle Thrives As People Return ‘In Droves’
Equinox’s SoulCycle is reaping the benefits of renewed interest in in-person fitness experiences. In May, the company said New York’s new membership sales had increased 55%. By then, all fitness centers nationwide had reached 83% of their January 2020 traffic levels. Front Office News
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July 7, 2021
BASE Performance – Energy Bar Provider for Aspen Skiing Company
Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....
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July 7, 2021
Fitbits Detect Lasting Changes After Covid-19
Some people recovering from a coronavirus infection had an elevated heart rate for months, according to a new study. NYT
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July 7, 2021
Küat Racks Adds a Second Distribution Facility in Gardena, CA
July 7, 2021 (Springfield, MO)– Küat Innovations, Inc., a Springfield, MO based company, has added a second distribution facility in Gardena, CA, just 16 miles from the Port of Los Angeles and Port of Long Beach. This second distribution facility will add 8500 square feet of space and will allow...
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July 7, 2021
The Huey P Long Bridge Run is proud to announce Ochsner Fitness Center as the Presenting Sponsor
Elmwood, LA. – The Huey P Long Bridge Run is excited to have Ochsner Fitness Center become the Presenting Partner and host of the Finish Line party scheduled for Saturday, October 16, 2021. Traditionally held in the Spring, the pandemic forced the race to take a year off in 2020. This...
