Showcased News

July 20, 2021

Believe in the Run Opens New Headquarters, Launch Party Sponsored By ASICS and Super Coffee

BALTIMORE, Md. – Believe in the Run, a media company centered on run and run culture, held its headquarters launch party on July 10, celebrating the opening of its new Baltimore location. The event was attended by nearly 300 runners and featured shoe demos and giveaways from event sponsor ASICS,...

Business

July 20, 2021

Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland

LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...

July 20, 2021

Geo-fencing and course tracking released on the sodisp.com challenge platform

Now events are slowly getting back to normal, we are releasing two new features to allow events to accept more registrations and offer more engaging goals to their communities. These options allow events to open new revenue streams, generate new sponsor opportunities, and become relevant 365 days per year. Course...

July 19, 2021

Peloton Spinning Up a Video Game

The connected bike maker is rolling out an in-app video game. The game, tentatively titled “Lanebreak,” will be available in beta to Peloton customers later this year. It will allow users to control a wheel through a course by pedaling their Peloton bikes. Users can select the music they listen to as they...

Cycling

July 19, 2021

Nike and Adidas Are Losing Ground to These Competitors in Women’s Athletic Footwear

Matt Powell, senior sports industry adviser for The NPD Group Inc., revealed on Twitter that Nike and Adidas have ceded share to Skechers, Brooks, Vans and other leading labels in the first half of 2021. Speaking with FN, the industry insider explained that these ascendant brands are winning over women in...

July 19, 2021

Fuel Your Marathon Training with Honey Stinger

STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be tricky to keep track of a nutrition program substantial enough to support a rigorous 16-week...

July 18, 2021

Mississippi’s Largest Cycling Event Raises Funds for Parkinson’s

Greenwood, Miss. — As live sporting events start to come back to center stage for athletes and fundraisers, the Davis Phinney Foundation is thrilled to be one of the beneficiaries of the Bikes Blues & Bayous cycling event in Mississippi on Aug. 7, 2021. The Greenwood-Leflore County Chamber of Commerce...

July 18, 2021

Expo Booths and Sponsorship Opportunities Available for 2022 Running USA Industry Conference

(July 19, 2021) - If you want your brand to stand out in the running industry, the annual Running USA conference presented by Race Roster is the place to do it. Now in its 19th year, this is the world's largest and best running industry conference each year. The 2022...