July 21, 2021

Tech company TCS renews NYC Marathon rights and will spend $280 million on race sponsorships

TCS has retained New York City Marathon title rights and plans to spend up to $40 million annually until 2029 on global race sponsorships. The India-based firm also has become the new title sponsor of the London Marathon. CNBC

July 21, 2021

Thule revenue jumps 58% in Q2

Despite having trouble meeting increased demand, Thule reported net sales of SEK 3,229 million ($371 million) for the quarter, compared to SEK 2,043 million in Q2 2020. When adjusted for exchange rate fluctuations, sales jumped 68.5% compared to the same time last year. BRAIN

July 21, 2021

RSAA Secures Dates For Second Annual Tour the Trace

July 21, 2021 Nashville, TN. – RSAA, or better known as Rockstar All Access announced today it has secured dates for its second annual Tour the Trace cycling event. The 444 mile, 4 day stage event starts in Nashville, TN on November 19 and head south along the Natchez Trace...

July 21, 2021

Ride Santa Barbara 100 Partners with Squadra, Reveals 2021 Kit Design

SANTA BARBARA, Calif. – July 21, 2021 –Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has teamed up with Squadra to produce the official kit of the 10th anniversary ride scheduled for October 23, 2021. Squadra has designed a custom commemorative RideSB100 jersey in a...

July 21, 2021

XTERRA Racers Conquer “the Beast” at Beaver Creek Resort

Sam Osborne and Samantha Kingsford won the 12th XTERRA Beaver Creek off-road triathlon elite titles on a beautiful blue-sky day in Avon, Colorado on Saturday, July 17, 2021, with winning times of 2:05:29 and 2:34:00, respectively. It’s the 16th career XTERRA World Tour win for Osborne, the seventh for Kingsford,...

July 21, 2021

Altra Founder, Brian Beckstead, Discusses All Things Running

Altra was founded in 2011 when two high school trail running friends, who didn’t like their shoes, found a toaster oven and started heating up and “zero-dropping” their shoes. Ten years later, after two buy-outs, most recently by VF Corp. and a cadre of world champion trail runners and Olympians...

July 21, 2021

Three athletes ruled out of Tokyo 2020 after testing positive for COVID-19

Thousands of athletes set to compete at the Games are yet to arrive at the Village, and Tokyo 2020 President Seiko Hashimoto admitted earlier this week athletes are "probably very worried" about coming to Japan. Find out who is out at Inside the Games.

July 21, 2021

Onewheel’s Race for The Rail World Championships Promises to Be Must-Watch Event

(Snowbasin, Utah) - Future Motion, makers of Onewheel, will host their biggest and most ambitious racing competition to date, the Race for the Rail, at Utah’s Snowbasin Resort on July 30-31. Twenty of the best Onewheel riders will descend Snowbasin’s ski slopes in a boardercross-style race for a chance to...

July 21, 2021

2021 Columbia Threadneedle Investments Boston Triathlon Challenges Boston Area Companies To Compete for the Boston Corporate Cup

BOSTON – July 21, 2021 – Greater Boston employers are gearing up for the 2021 Boston Corporate Cup competition. On August 29, 2021, local companies will vie for the title of triathlon champion at the 2021 Columbia Threadneedle Investments Boston Triathlon. “After a year where many of us have been...

July 21, 2021

BibRave Creates Robust, Bespoke Content Series for the IMT Des Moines Marathon

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, partnered with the IMT Des Moines Marathon to create the Run Iowa content series to increase engagement with runners and bring added value to sponsors. The Run Iowa content series will produce content for 5 months and includes...