August 4, 2021

Bike Fit Box Launches First-Of-Its-Kind Service Bike Saddle Box

TALLAHASSEE, Fla. – Bike Fit Box, the creators of the first comprehensive, virtual at-home professional bike fitting experience, announced the launch of another groundbreaking service for cyclists: Bike Saddle Box. Bike Saddle Box is a first-of-its-kind saddle demo experience that allows cyclists to try out multiple saddles at home, on...

August 4, 2021

Beneficiaries Announced for RRCA West Regional One Mile Champs in Tucson, AZ

The 15th Annual TMC Meet Me Downtown 5k & Festival of Miles takes place on Sunday morning, August 22nd.  As the first leg of the 2021 Gabe Zimmerman Triple Crown honoring the slain civil servant, Gabe Zimmerman, the event expects to raise over $12,000 for local organizations. The Festival of...

August 3, 2021

Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women

Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in the competitive women’s activewear category. FN

August 3, 2021

Under Armour Raises Full Year Outlook As Q2 Blasts Past Analyst Targets

Under Armour, Inc. surpassed Wall Street’s estimates: revenue was up 91% to $1.4 billion, up 85% currency-neutral, compared to the prior year. Wholesale revenue increased 157% to $768 million and direct-to-consumer revenue increased 52% to $561 million. North America revenue increased 101% to $905 million, and international revenue increased 100%...

August 3, 2021

What 5 Olympians Eat in a Day of Training

Demanding training schedules call for ample energy and the right nutrients at the right time. The nutritional needs of every sport, and every individual, are different, meaning that each athlete has to figure out a way of eating that supports their own output. Outside asked five athletes competing in Tokyo...

August 3, 2021

New Holland Brewing Wins Spirits Business Award for Beer Barrel Bourbon

Holland, MI (August 3, 2021) -- New Holland Brewing, the Michigan based top-50 craft brewery, is honored to receive a Masters Medal from The Spirits Business in the American Whisky Masters Competition for their Beer Barrel Bourbon. Launched in 2008, the prestigious Global Spirits Masters rates and rewards excellence in...

August 3, 2021

BUFF® Launches Digital Series “Anglers Driving Change”

SANTA ROSA, California (Aug. 3, 2021) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch of a video series with Flylords, a digital media agency focused on fly fishing. “Anglers Driving Change” profiles three people, their...

August 3, 2021

She Tris Events Return to Hamlin Neighborhood

Charleston, SC (August 2, 2021). Looking for ways to beat the heat this summer? She Tris Sprint Triathlon is hosting the 3rd annual Crews Subaru She Tris Hamlin event on August 21 in the beautiful Hamlin Plantation neighborhood. Participants have the option for virtual or in person duathlon and triathlon...

August 3, 2021

La Vuelta announces Rouvy as an Exclusive Virtual Cycling Partner for 2021-2023

Madrid, August 3rd 2021 Key points: La Vuelta Virtual 2021 by ROUVY will take place between the months of August 2021 and April 2022. ROUVY is converting the best historical stages and segments of La Vuelta and adding them to its catalogue so that amateur riders from around the world...

August 3, 2021

Renowned Sea Otter Classic Joins Life Time Family of Premier Athletic Events

CHANHASSEN, Minn., Aug 3, 2021 – The Sea Otter Classic, North America’s largest consumer cycling event set in beautiful Monterey, Calif. joins Life Time’s robust line-up of renowned athletic events. The acquisition leaves in place the Sea Otter Classic leadership team and Event Co-Founder and Director Frank Yohannan, and blends...