August 4, 2021

Visionary Sponsorship: Hyperice Partners with Blind Athletes

Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...

August 4, 2021

New Funding Enables Kitzuma Cycling Logistics to Continue Rapid Growth

Asheville, North Carolina (August 4, 2021) — Less than a year ago Kitzuma Cycling Logistics disrupted the bike industry with their ready-to-ride, door-to-door, bike-shipping service; now eight months in, with 15 major bike brands as clients, they’ve just successfully closed their first round of funding. They’ll use this fresh influx...

August 4, 2021

USA Triathlon Announces Partnership with BOA Nutrition, Inc.

(CHARLOTTE, NC) August 2021: USA Triathlon is introducing a new innovation to its athletes, partnering with BOA Nutrition, Inc. to make its first product, Endure, the Exclusive Performance Salt Blast of USA Triathlon. BOA (which stands for a Blast of Optimized Actives) is launching Endure, which is designed to help...

August 4, 2021

Maddie Godby Advances to Quarterfinals in Olympic Keirin

TOKYO – Maddie Godby (Louisville, Colo.) hit the boards for the Women’s Keirin First Round. Godby raced in the last heat of the round against five other riders. The top two riders from each heat would move on to the quarterfinals tomorrow. Those who did not finish in the top...

August 4, 2021

Another Mother Runner ‘Gears Up’ Features Performance Sunscreen KINeSYS

Worldwide community group, Another Runner Mother, has named KINeSYS SPF 30 Clear Zinc as one of their favorite skincare and beauty products. ‘AMR Gears Up’ features products that are used and loved by AMR ambassadors, tried and tested as go to options by women within the community. Another Mother Runner...

August 4, 2021

Bike Fit Box Launches First-Of-Its-Kind Service Bike Saddle Box

TALLAHASSEE, Fla. – Bike Fit Box, the creators of the first comprehensive, virtual at-home professional bike fitting experience, announced the launch of another groundbreaking service for cyclists: Bike Saddle Box. Bike Saddle Box is a first-of-its-kind saddle demo experience that allows cyclists to try out multiple saddles at home, on...

August 4, 2021

Beneficiaries Announced for RRCA West Regional One Mile Champs in Tucson, AZ

The 15th Annual TMC Meet Me Downtown 5k & Festival of Miles takes place on Sunday morning, August 22nd.  As the first leg of the 2021 Gabe Zimmerman Triple Crown honoring the slain civil servant, Gabe Zimmerman, the event expects to raise over $12,000 for local organizations. The Festival of...

August 3, 2021

Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women

Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in the competitive women’s activewear category. FN

August 3, 2021

Under Armour Raises Full Year Outlook As Q2 Blasts Past Analyst Targets

Under Armour, Inc. surpassed Wall Street’s estimates: revenue was up 91% to $1.4 billion, up 85% currency-neutral, compared to the prior year. Wholesale revenue increased 157% to $768 million and direct-to-consumer revenue increased 52% to $561 million. North America revenue increased 101% to $905 million, and international revenue increased 100%...

August 3, 2021

What 5 Olympians Eat in a Day of Training

Demanding training schedules call for ample energy and the right nutrients at the right time. The nutritional needs of every sport, and every individual, are different, meaning that each athlete has to figure out a way of eating that supports their own output. Outside asked five athletes competing in Tokyo...