August 11, 2021

Team UCAN Athletes Win 4 Medals at Tokyo Olympics

For the past two weeks we watched the world’s greatest athletes compete at a level that is unfathomable for most of us. What we don’t see is all the preparation it takes to get to that level. Extensive training and some natural born talent are a huge part of the...

August 10, 2021

Joro Signs Three-Year Sponsorship Deal With Columbia Threadneedle Investments Boston Triathlon

BOSTON –Joro, the Rhode Island-based makers of vegan plant protein supplements designed for athletes and adventurers, has signed a three-year sponsorship deal with ethos, producers of the Columbia Threadneedle Investments Boston Triathlon.  As part of the agreement, Joro will be onsite at the 2021 event, sampling and selling its new...

August 10, 2021

NBC’s Lowest Olympic Ratings Ever

The network saw its lowest ratings ever for the Summer Games since acquiring broadcasting rights in 1988, bringing in an average of 15.5 million prime-time viewers — a 42% decrease from the 26.7 million viewers during the 2016 Rio Games, and an even bigger fall from the 31.1 million who watched the...

August 10, 2021

Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America

 VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...

August 10, 2021

Believe in the Run Concludes Summer GRIT, Sponsored by ASICS and Polar

BALTIMORE, Md., Aug. 10, 2021 – Believe in the Run, in partnership with Big Run Media, recently concluded Summer GRIT, a July distance project sponsored by ASICS, Polar, and Super Coffee. It was the third and most successful edition of GRIT, drawing nearly 1,000 registrants from 48 states and 32...

August 10, 2021

DICK’S Sporting Goods Signs Multi-Year Partnership with P3R as Title Partner of the Pittsburgh Marathon Weekend of Events

PITTSBURGH, PA (August 10, 2021) – P3R and DICK’S Sporting Goods have signed a new multi-year partnership and plan to open registration for the 2022 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events on Aug. 11. Runners of all ages and abilities are encouraged to register in person or online...

August 10, 2021

Küat, a Pioneer of Rack Innovation, Releases the All-New Piston™

August 10, 2021 (Springfield, MO)– Küat continues to establish itself as the leader in rack innovation and development with the release of the all-new Piston™ Pro X, hitch-mounted bike rack. The new rack boasts taillights, Genuine Kashima Coat, OneTap™ hydro-pneumatic tire arms, and numerous other features. A main objective of...

August 10, 2021

Pho3nix Launches Futures Program

The Pho3nix Foundation today has launched Pho3nix Future, a mentoring and educational program supporting the sports careers and long-term development of young athletes. The main goal of Pho3nix Future is to equip young athletes with the skills, knowledge, and personal development needed to flourish in a professional sports career and...

August 10, 2021

Marathon-Photos now LIVE in UK

August 10, 2021. World-leading endurance photography company Marathon-Photos.com has forged ahead with LIVE photography since introducing its new service and website in April. This weekend, MarathonPhotos.Live officially launched in the UK.  Athletes in London Triathlon – and their supporters – could see their photos online within seconds of passing a camera...

August 10, 2021

Juneau, Alaska Selected to Be Newest Host for IRONMAN Triathlon

JUNEAU, Alaska / TAMPA, Fla. – The IRONMAN Group in conjunction with Travel Juneau announced today that Juneau, Alaska will serve as the newest host venue for a full-distance IRONMAN® triathlon. The inaugural event is scheduled to take place on Sunday, Aug 7, 2022, with general registration opening on August...