August 11, 2021

New Balance sues Michael Kors over letter ‘N’ shoe design

Running shoe maker New Balance Athletics sued luxury brand Michael Kors in Boston federal court on Wednesday, alleging two pairs of its shoes use a letter "N" in their designs that infringes New Balance's trademarks. Reuters  

August 11, 2021

UltrAspire Reports 54% Growth in the First Half of 2021

UltrAspire, a leader in hydration and waist lighting has rooted its foundation in the athletes in which they serve. Standing firm in the core value, Inspired by Athletes, UltrAspire works directly with them to introduce new concepts and innovations that are viable, practical, and functional. This process of transparency and...

August 11, 2021

Pensacola Bayou Hills Run Highlights Fun-Filled Labor Day Weekend

Pensacola, FL – (August 11, 2021) – Hit the ground running on Labor Day Monday, Sept. 6, at one of Pensacola’s oldest racing events, the 2021 Bayou Hills Run. This long-established 5K and 10K race highlights an activity-filled Labor Day weekend in Pensacola that also includes a soccer tournament, music...

August 11, 2021

Pho3nix Open Applications for 2022 Winter Olympic Games Support

The Pho3nix Foundation is set to expand its Athlete Program and continue to financially assist Olympic athletes in the lead up to the Winter Olympic Games in Beijing 2022. Part of the Pho3nix Foundation’s commitment to inspire and assist children’s participation in sport, the Pho3nix Athlete Program aims to support...

August 11, 2021

Malibu Triathlon Announces 2XU as New Title Partner Ahead of 34th Annual Race

Malibu, California (August 11, 2021) - Malibu Triathlon, recently acquired by Super League Triathlon (SLT), is excited to announce that 2XU, a world leader in technical sports apparel and compression, is joining the acclaimed race as the title sponsor ahead of its annual 34th event on September 25 and 26...

August 11, 2021

Team UCAN Athletes Win 4 Medals at Tokyo Olympics

For the past two weeks we watched the world’s greatest athletes compete at a level that is unfathomable for most of us. What we don’t see is all the preparation it takes to get to that level. Extensive training and some natural born talent are a huge part of the...

August 10, 2021

Joro Signs Three-Year Sponsorship Deal With Columbia Threadneedle Investments Boston Triathlon

BOSTON –Joro, the Rhode Island-based makers of vegan plant protein supplements designed for athletes and adventurers, has signed a three-year sponsorship deal with ethos, producers of the Columbia Threadneedle Investments Boston Triathlon.  As part of the agreement, Joro will be onsite at the 2021 event, sampling and selling its new...

August 10, 2021

NBC’s Lowest Olympic Ratings Ever

The network saw its lowest ratings ever for the Summer Games since acquiring broadcasting rights in 1988, bringing in an average of 15.5 million prime-time viewers — a 42% decrease from the 26.7 million viewers during the 2016 Rio Games, and an even bigger fall from the 31.1 million who watched the...

August 10, 2021

Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America

 VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...

August 10, 2021

Believe in the Run Concludes Summer GRIT, Sponsored by ASICS and Polar

BALTIMORE, Md., Aug. 10, 2021 – Believe in the Run, in partnership with Big Run Media, recently concluded Summer GRIT, a July distance project sponsored by ASICS, Polar, and Super Coffee. It was the third and most successful edition of GRIT, drawing nearly 1,000 registrants from 48 states and 32...