August 19, 2021

How This New Trail Running Brand Is Making a Splash With Help From Vibram and Ciele Athletics

Norda is set on winning trail runners over with its innovative approach to footwear creation. And the emerging brand from Canada’s new collaboration could help get more eyes on the brand. FN

August 19, 2021

NAIA Chooses Pensacola as Home for Men’s Lacrosse Invitational

KANSAS CITY, Mo. – The National Association of Intercollegiate Athletics (NAIA) announced on Tuesday that Pensacola Sports in Pensacola, Fla., has won the bid to become the host of the 2022 and 2023 NAIA Men’s Lacrosse National Invitational. Beginning with the coming spring, NAIA Men’s Lacrosse will crown a champion...

August 19, 2021

Bay Area retail powerhouse Mike’s Bikes sold to Pon Group, the owner of Santa Cruz and Cervelo

Mike's Bikes, the 12-store Northern California chain, has been purchased by Pon, the Dutch parent of Santa Cruz, Cervelo, Gazelle, Focus, Urban Arrow, and other bike, mobility, and auto brands. Pon also acquired Public Bikes, a city bike brand that Mike's bought in 2017. BRAIN

August 19, 2021

XTERRA Short Track Germany Live on Friday, EU Champs Saturday

The XTERRA European Championship returns to Zittau, Germany for an action-packed weekend of full distance and televised Short Track off-road triathlon racing on Friday and Saturday, August 20-21. As the name suggests, XTERRA Short Track is a fast, multi-lap, made-for-TV event combining two 200-meter swim laps with an exit in-between,...

August 19, 2021

2021 Edition of IRONMAN World Championship Rescheduled for February 5, 2022 Due to Continued Global Impact of COVID-19 Pandemic

TAMPA, Fla. (August 19, 2021) - IRONMAN in conjunction with local Hawai`i officials announced today that due to the continued impact of the COVID-19 global pandemic to the Island of Hawai`i, the 2021 Supersapiens IRONMAN® World Championship has been rescheduled from its originally scheduled October 9, 2021 race date to...

August 19, 2021

Follow the transformative adventures of UTMB® Mont-Blanc

Chamonix, August 19, 2021. From 23 to 29 August, an exceptional scope of coverage will be set up to allow fans from all over the world to follow the best moments of the UTMB® Mont-Blanc. Fans can expect a unique insight into the race, including the introduction and follow-up on the...

August 19, 2021

BibBoards Sponsors Tomorrows Champions

BibBoards, the company that has reinvented the efficiency and convenience of athletes` presentation through their innovative bibSNAPS, has announced another step towards making sports events more available, safe, and comfortable for athletes and their supporters. BibBoards will act as one of the 40th Annual Woodbridge Cross Country Classics sponsors scheduled...

August 19, 2021

The IRONMAN Group Acquires Premier Cycling Brand and Series Haute Route

LAUSANNE, Switzerland / TAMPA, Fla. (August 19, 2021) – The IRONMAN Group is pleased to announce today the acquisition of premier multi-day cycling event series Haute Route®, as well as the Gravel Epic®, a soon-to-launch multi-day gravel race event series. With the acquisition of these two brands and series, the...

August 19, 2021

Super League Triathlon Announces Major Expansion

Super League Triathlon (SLT) has today announced the launch of SLT Teams - a major expansion that will build a team franchise concept from the ground up adding new racing dynamics, and handing power to athletes, fans and stakeholders to help shape the future of the sport. After four years...

August 19, 2021

P3R Renews Partnership with Fifth Season as the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (August 19, 2021) – P3R has renewed its partnership with Fifth Season, the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon. Following a positive response from Pittsburgh Marathon runners in 2021, the two organizations look forward to expanding the partnership as the Marathon Weekend of Events...